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Identity-Enriched Logs
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*Customers must have early access to the FreeWheel Identity Network Customized Graph to leverage first-party IDs. |
What is it? Identity-enriched logs enhance Beeswax Bid and Win Logs with identifiers from the FreeWheel Identity Network. This upgradeintegrates This new offering integrates universal IDs, hashed emails, or first-party IDs* into existing Beeswax data improving the accuracy of measurement and attribution. The enrichment process occurs securely in the Beeswax These logs are accessible through FreeWheel's native application within the Snowflake data clean room on Snowflake, and the logs now include four new fields related to identity enrichment, found below:
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The <YOURCUSTOMID> field section will be populated with the ID type selected for enrichment. |
- YOURCUSTOMID_PERSON
- YOURCUSTOMID_PERSON_IDS
- YOURCUSTOMID_HOUSEHOLD
- YOURCUSTOMID_HOUSEHOLD_IDS
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The <YOURCUSTOMID> field section will be populated with the ID type selected for enrichment. |
How am I affected? Customers using this feature must be integrated to the Beeswax data clean room in Snowflake. Pease Customers must subscribe to this additional log-type to access this feature. If interested, please reach out to your Beeswax account representative for more information on how to activate this feature.
Resources(s): Identity-Enriched Logs