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To create a campaign, start by navigating to Trafficking > Campaigns. From here, the Campaigns list view appears. Additionally, campaigns may be created by clicking the Image Addedbutton, then clicking Campaign at the top right of the UI.

1. When creating a campaign, a window appears Select New Campaign to display a pop-up window that allows choosing both an Advertiser to assign the campaign to, and the desired Campaign Name. 

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   Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one.

   
   

2. The next view will display General, Modifiers, and Summary tabs to complete in order to finish the Campaign campaign setup. Please view the following fields below:

Campaign Quick stats

To the right of the Campaign creation screen, quick stats are available to view that display relevant details of the campaign. These details include:

• On Schedule Indicator (OSI)
• Total Budget
• Daily Budget
• Total Impressions
• Remaining Budget
• Total Spend
• Associated Line Items

Additionally, clicking "Performance Report" will generate a report that is curated specifically to the campaign.

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General Tab

Essential Settings*

The settings that fall under this section are related to the key components of a campaign including start/end date, Currency type, Continents, and Budget. 

*Required

Frequency Cap

When trafficking a Campaigncampaign, there is an option to set a Frequency Cap frequency cap to restrict the number of times a particular ad will be shown to a particular user. Select an ID type and enter afrequency cap amount. The ID Type will display a drop-down with the following options: Standard, IP Address, Person ID, and Household ID. Read more on how to set up frequency caps here.

Vendor Fees

Vendor Fees in the Beeswax platform are a way to optionally include serving costs associated with third-party vendors into Beeswax media spend and reporting. Read more on how to set up vendor fees here. 

Custom Event Association

Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here. 

Revenue

A revenue type and amount may be set on a campaign , which can and be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue revenue here.

Segment Extension

*Required

SKAd Network

SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and later versions. SKAd tracking cannot be enabled if it is disabled on the advertiser chosen for the campaign. Read more about SkAdNetworkSkAd Networkhere to learn how to set it up correctly. 

Ghost Bidding

Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address. 

Experiments

Customers can target Experiments allow targeting different line items to sets of non-overlapping users , allowing for comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the Experiments experiments feature creates isolated subsets of users , and ensures these users are only exposed to one Line Item setuptheir assigned line items.

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Modifiers Tab

Bid and Delivery Modifiers

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Beeswax allows the creation of lists for criteria on Bid Modifiers and Delivery Modifiers bid modifiers and delivery modifiers according to various targeting modules and keys. Bid Modifier modifier terms use targeting keys to adjust the bid price while Delivery Modifiers delivery modifiers allocate delivery delivery weight to specific inventory in real time based on the set rules. See Bid Modifiers and Delivery See Modifiers for more information.

Adding Modifier Terms

Bid Modifier

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tab

*Required

Delivery Modifier

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tab

*Required

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Summary Tab

The Summary tab displays the essential settings, modifiers, and status of the campaign. In order to change a setting, creative, or enable the campaign, click that element and be directed back to its page. From this screen, it is also possible to set this created campaign as a "Campaign Preset". When creating a new campaign, this preset may be found at the top right of the General screen by clicking "Select Campaign Preset". 

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Campaign Creation Features

Campaign Duplication

Once the Campaign campaign settings have been completed, there is an option to duplicate the selected Campaign campaign information for future Campaignscampaigns. To duplicate, select the ellipses on the top right corner of the Campaigns campaigns screen > the select Duplicatethen select Duplicate. Additionally, duplication can be done from the Campaign list view and clicking the ellipses to the right of the campaign name.

From this view, type the desired name for this duplication and choose the settings from this campaign to duplicate, along with a number of copies to make. Once confirming the selections have been confirmed, users may "Duplicate and Continue" to get back to the Campaign campaign creation process. Alternatively, clicking "Duplicate and Close" will create the duplication and close out of the Campaign campaign creation screen. 

Quick stats

To the right of the Summary and General tabs when creating a campaign, quick stats are available to view that display relevant details of the campaign. These details include:

Additionally, clicking Performance Report will generate a report that is curated specifically to the campaign.

Activity Log

Once the Campaign campaign is created, an activity log is available to view by clicking the Campaign Name > then Activity Log tab. If on the campaign list view screen, the activity log is viewable by clicking the ellipses to the right of the campaign name, then selecting Activity Log.

This log is a view of different changes an activity that has been done to this selected Campaigncampaign. See the table below for the viewable fields: