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Line Item V2 General Availability
We are excited to announce the General Availability release of Line Item V2 which will be enabled for all customers on September 17th. This release adds many feature enhancements that will improve your campaign management experience.
Click here for API documentation
DoubleVerify Attention and Custom Contextual Targeting
Beeswax has integrated two new DoubleVerify pre-bid product sets for Attention and Custom Contextual In-Market and Events targeting. The Universal Attention segment is powered by DV’s measurement machine learning tools and industry-wide attention data, advertisers can target this segment to avoid low attention placements and improve campaign performance.
We've also integrated with DoubleVerify's Custom Contextual offerings. This integration enables advertisers to create custom contextual segments for targeting in Beeswax. Additionally, we have integrated with 50 off-the-shelf custom contextual segments designed for seasonal events, holidays, shopping, sporting events, and in-market targeting
These segments are available for targeting in the Buzz UI, for customers who have DoubleVerify enabled. If you do not have it enabled, please contact your Customer Success Manager (CSM) to enable these segments.
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