Overview

The Analytics module contains various available reports under Analytics, Beeswax's reporting tool. Also available is the Dashboards feature that allows custom creation of different dashboards as well as the out-of-box available dashboards which include Monitoring, Metamarkets, and Performance. If looking to have a custom dashboard created, please reach out to your Beeswax account representative.

Accessing Analytics

Module

To access the

Analytics module, click

the Analytics menu at the top of the screen in Beeswax.

Available Reports in Report Builder

Dashboards

For the purpose of enhancing data accessibility, Beeswax has developed a comprehensive reporting infrastructure, with a particular focus on Dashboards in the UI. Dashboards aim to provide users with streamlined access to critical insights, facilitating informed decision-making and optimizing campaign performance. Some dashboards come out-of-the-box, while others can be custom-created to address specific user needs or business requirements. Setting up new dashboards is made simple through the Looker Web App, where users can create and customize dashboards according to their preferences, leveraging both new and existing reports ("Looks") for added efficiency.

To maintain data integrity and security, dashboards are permissioned according to user roles and field-level permissions. Customers have granular control over who can access specific dashboards, ensuring that sensitive information is only accessible to authorized personnel. Dashboards seamlessly integrate with existing Buzz accounts, with the ability to filter data based on the current account scope, ensuring that users always have access to relevant insights tailored to their specific account or buzz key. The Dashboards in Buzz represent a significant reporting tool empowering users with actionable insights and streamlined reporting capabilities.

For more information on Dashboards, see Report Builder.