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August 11, 2025
Deprecation of Legacy Ads.txt Values
What is it? As announced on May 13th, the legacy ads.txt values will be deprecated on August 12th. All customers must use the new ads.txt values outlined below:
| Old Targeting Label | Old Targeting Value | New Targeting Label | New Targeting Value |
|---|---|---|---|
| No Domain | 0 | Unknown | 9 |
| No Ads.txt File | 1 | Unauthorized | 8 |
| Ads.txt File Not Scanned | 2 | Unauthorized | 8 |
| No Advertising Allowed | 3 | Unauthorized | 8 |
| Missing Publisher ID | 4 | Unknown | 9 |
| Not Authorized | 5 | Unauthorized | 8 |
| Authorized - Reseller | 6 | No Change | No Change |
| Authorized - Direct | 7 | No Change | No Change |
How am I affected? Starting on August 12th, any calls using the deprecated targeting values will receive an error until the call is updated with the new values. The impacted endpoints are listed below:
- /targeting-expressions
- /targeting-expressions/{id}
Resource(s): List of Targeting Modules and Keys
June 16, 2025
Change to Expected Values for 2.0 Creative Attributes
What is it? For the attributes object in the creatives GET response, users previously would see NULL when there was no value. With this change, users will begin seeing {} instead.
How am I affected? On June 17th, 2025, the 2.0 creatives endpoint will begin returning {} for the attributes object when there is no value. Please ensure your systems will be able to handle this change in value type. The affected endpoint is listed below:
- /creatives
Resource(s): Creatives
June 10, 2025
New Validation for 2.0 Flight Budgets
What is it? For the active_flights array of objects within the 2.0 line item endpoints, a new validation is being added that will require a minimum budget of 1 for impressions_budget and a minimum budget of 0.01 for spend_budget.
How am I affected? On June 10th, 2025, a new validation will require inputting a budget greater than 0 for impressions_budget and a budget greater than 0 for spend_budget within the active_flights array of objects. If a value of 0 is passed for either of these, we will throw an error and prevent save. This will impact the POST, PUT, and PATCH methods for the following endpoints:
- /line-items
- /line-items/bulk
- /line-items/bulk/validate
- /line-items/import
- /line-items/{id}
Resource(s): Line items
May 19, 2025
New Validation for 2.0 Campaign Endpoints
What is it? A new validation will now require inputting an advertiser ID when creating new campaigns. This was already labeled as required in documentation, but was not enforced through a validation.
...
Resource(s): List of Targeting Modules and Keys
May 5, 2025
New Field on 2.0 Creative Vendor Fees
What is it? A new field called vendor_fees/read_only will start being returned in API responses for some creatives endpoints. This new field will help API users know if a vendor fee is read only or editable.
...