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August 11, 2025

Deprecation of Legacy Ads.txt Values

What is it? As announced on May 13th, the legacy ads.txt values will be deprecated on August 12th. All customers must use the new ads.txt values outlined below:

Old Targeting LabelOld Targeting ValueNew Targeting LabelNew Targeting Value
No Domain0Unknown9
No Ads.txt File1Unauthorized8
Ads.txt File Not Scanned2Unauthorized8
No Advertising Allowed3Unauthorized8
Missing Publisher ID4Unknown9
Not Authorized5Unauthorized8
Authorized - Reseller6No ChangeNo Change
Authorized - Direct7No ChangeNo Change

How am I affected? Starting on August 12th, any calls using the deprecated targeting values will receive an error until the call is updated with the new values. The impacted endpoints are listed below:

  • /targeting-expressions
  • /targeting-expressions/{id}

Resource(s): List of Targeting Modules and Keys

June 16, 2025

Change to Expected Values for 2.0 Creative Attributes

What is it? For the attributes object in the creatives GET response, users previously would see NULL when there was no value. With this change, users will begin seeing {} instead.

How am I affected? On June 17th, 2025, the 2.0 creatives endpoint will begin returning {} for the attributes object when there is no value. Please ensure your systems will be able to handle this change in value type. The affected endpoint is listed below:

  • /creatives

Resource(s): Creatives

June 10, 2025

New Validation for 2.0 Flight Budgets

What is it? For the active_flights array of objects within the 2.0 line item endpoints, a new validation is being added that will require a minimum budget of 1 for impressions_budget and a minimum budget of 0.01 for spend_budget.

How am I affected? On June 10th, 2025, a new validation will require inputting a budget greater than 0 for impressions_budget and a budget greater than 0 for spend_budget within the active_flights array of objects. If a value of 0 is passed for either of these, we will throw an error and prevent save. This will impact the POST, PUT, and PATCH methods for the following endpoints:

  • /line-items
  • /line-items/bulk
  • /line-items/bulk/validate
  • /line-items/import
  • /line-items/{id}

Resource(s): Line items

May 19, 2025

New Validation for 2.0 Campaign Endpoints

What is it? A new validation will now require inputting an advertiser ID when creating new campaigns. This was already labeled as required in documentation, but was not enforced through a validation.

How am I affected? On May 20th, 2025, a new validation will require inputting an advertiser ID when using the POST method for the below campaigns endpoints:

  • /campaigns
  • /campaigns/bulk

Resource(s): Campaigns

May 12, 2025

Release Update to Ads.txt Targeting Key

What is it? The release of the API targeting key changes to support app-ads.txt, originally announced on February 10th, 2025, will go live on May 13th, 2025. This change will result in the deprecation of some of the targeting values for this key, which will occur on August 12th, 2025. The updates to the targeting values are listed below:

Old Targeting LabelOld Targeting ValueNew Targeting LabelNew Targeting Value
No Domain0Unknown9
No Ads.txt File1Unauthorized8
Ads.txt File Not Scanned2Unauthorized8
No Advertising Allowed3Unauthorized8
Missing Publisher ID4Unknown9
Not Authorized5Unauthorized8
Authorized - Reseller6No ChangeNo Change
Authorized - Direct7No ChangeNo Change

How am I affected? On May 13th, 2025, the migration to the new targeting values can begin. Any existing calls using the deprecated targeting values after this date will be translated to the new targeting values to ease the transition while adjustments are made to the API calls. This translation will continue until the deprecation date of August 12th, 2025. The impacted endpoints are listed below:

...

Resource(s): List of Targeting Modules and Keys

May 5, 2025

New Field on 2.0 Creative Vendor Fees

What is it? A new field called vendor_fees/read_only will start being returned in API responses for some creatives endpoints. This new field will help API users know if a vendor fee is read only or editable.

...

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