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Create a Campaign

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Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two Four types are available: Standard or , IP address. See more about Ghost Bidding here, FreeWheel ID Network Person, and FreeWheel ID Network Household. To learn more, see Ghost Bidding.

Experiments

Experiments allow targeting different line items to sets of non-overlapping users for comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the experiments feature creates isolated subsets of users and ensures these users are only exposed to their assigned line items. See more here.

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The DSP Buyer Cloud allows the creation of lists for criteria on bid modifiers and delivery modifiers according to various targeting modules and keys. Bid modifier terms use targeting keys to adjust the bid price while delivery modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Modifiers for more information.

Adding Modifier Terms

1. From the modifier creation screen, click Add Bid or Delivery Modifier Terms

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2. A list of various selectable targeting fields will be available to include.
   
   
3. Once the modifier term for targeting has been selected, a value should be applied to that term. For example, if a delivery modifier term of "Language" was selected, a specific language value such as "Italian" must be applied. See more about modifier targeting on Create a Line Item.
   
   

4. Now that the modifier term has been added, there are fields to complete alongside the term to assign priority. These fields will be different depending on which modifier was selected. Please see them bottom of this section for both term fields. 
   
   

5. Once the desired terms have been selected, and the correct values have been applied, click Save Bid or Delivery Modifier.

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Bid Modifier tab

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Once the campaign settings have been completed, there is an option to duplicate the selected campaign information for future campaigns. To duplicate, select the ellipses on the top right corner of the campaigns screen > , then select select Duplicate. Additionally, duplication can be done from the Campaign list view and clicking the ellipses to the right of the campaign name.

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Once the campaign is created, an activity log is available to view by clicking the selecting Campaign Name > then Activity Log tab. If on the campaign list view screen, the activity log is viewable by clicking the ellipses to the right of the campaign name, then selecting Activity Log.

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Training Resources