Overview

Beeswax is partnered with Neustar, now part of TransUnion, to streamline Neustar is a partner that allows streamlining the onboarding and activate Lookalike (LAL) audiences for mutual customers. This partnership allows Beeswax the platform to provide access to audience segments that are keyed to various identification types, such as IDFA, AAID, cookies, and IP addresses, enhancing audience targeting capabilities.

How it Works

The process below describes the steps that should occur to successfully register new LAL segments within Beeswax.

Step 1: Create a Configuration Ticket

the platform.

1. To onboard Lookalike segments, contact your customer success manager (CSM), who will activate the feature for the buzzkey.
   
   
2. Once the feature is enabled, the CSM will provide the destination s3 bucket, which will be needed to be entered in the TransUnion TruAudience UI (buzz key and account ID)
   
   
3. Segment uploads can be initiated after the details from step 2 have been entered.

Step 2: Distribute the Data

1. Wait for Confirmation: Once the configuration is complete, a confirmation will be delivered.
   Upload Files: Start uploading data files to the specified folders:
   
   1. Taxonomy
   File
   1. file: Upload this first to set up the necessary structure.
   2. Segment
   Data Files
   1. data files: After uploading the taxonomy file, segment data files can be uploaded.
      

   Info
   For detailed instructions on uploading and managing data, refer to the vendor’s documentation.

Step 3: Check the Data

1. 1. 
      
2. Find the Segments: After the onboarding process, data can be found it in the folder named <buzzkey/accountid> within the parent folder NeustarThe segments will start appearing in the UI around 3-4 hours after completion and can be verified.