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Social providers are assigned to individual Cost Lines on the media schedule of a campaign through the Supplier field on the Schedule grid. When such a Cost Line is committed, it becomes available on the Social grid.
To assign a Social provider to a Cost Line, do the following:
- Open the campaign that creates the desired Cost Line.
- Navigate to the Schedule tab.
- On the Schedule grid, for Supplier, select a Supplier entity that is linked to a Social provider. External integration providers are managed by FreeWheel. To set up or manage an external integration provider, contact your OneStrata representative.
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To view information about an external social campaign that a OneStrata Cost Line is linked to, do the following:
- Open the desired campaign.
- Navigate to the Social dashboard.
- Select the desired Cost Line.
- Click the View Upload button to open the View Upload widget
In the View Upload widget, the following information about the linked social campaign is available:
Field Name | Description |
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Advertiser | The name of the advertiser, as used by the Social provider. |
Name | The name of the social campaign, as used by the Social provider. |
Budget | The budget of the social campaign, as defined within the external social advertising platform. |
Buying Type | The buying type of the social campaign, as defined within the external social advertising platform. |
Objective | The objective of the social campaign, as defined within the external social advertising platform. |
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If a Cost Line is linked to a social campaign, the social campaign's delivery metrics (vendor delivery cost and number of delivered units) are available on the Standard Actualization grid, located on the Actualization tab. To view the delivery metrics of a linked social campaign, do the following:
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