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New Inventory Source: Lemma
Lemma inventory is now accessible to all Beeswax customers. Offering a diverse range of inventory from CTV to display, video, in-app on both desktop and mobile. Lemma has comprehensive global coverage, reaching audiences in the US, EMEA and APAC regions.
Check out this one-sheet on Lemma
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Added Support for New Macros
We have added support for 3 new macros to be included in creative templates, the body of the creative, or in the click URL. The 3 new macros are {CITY_CODE}, {REGION}, {PLATFORM_OS_VERSION}.
For definitions of each of these macros, please refer to the Macros API help doc, linked below.
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Updated Timeline, Primary Key Change for Win Logs
In December, Beeswax announced a primary key change for win logs that would be deployed on 1/9.
Beeswax will begin to use auction_adgroup_id as the primary key for ad exposure data when performing deduplication. This means that customers may observe multiple records with the same auction_id value in their win logs after deploying the change (though this is a very small percentage of inventory).
We now plan to deploy this change on Monday, January 29th, to give customers more time to make any required changes to their log ingestion and deduplication methods.