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FreeWheel ID Network Open Beta (BaaS only)
We are excited to announce a new proprietary offering Beeswax, the FreeWheel ID Network. The FreeWheel ID Network is a 3rd-Party Identity Graph anchored in US census-level PII-data, giving you a higher inventory match rate across inventory types and higher fidelity matches. The graph can be activated at the campaign or line-item level for audience extension or frequency capping.
If you would like to participate in this beta, please reach out to your Customer Success Manager.
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IP Conversion data in Win Logs
IP Conversion data will be made available in Win Logs on 17th April in the following new columns:
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