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Bid Modifiers can be used with the following Line Item Bidding Strategies:
- Flat CPM Bidding
- Flat CPM Bidding with pacing
- Optimized CPM
- CPC Goal
- CPC Goal with pacing
- Video Completion Rate
- Video Completion Rate with PacingVCR Goal
Using Bid Modifiers with a Custom Bidding Agent
You can use Bid Modifier in conjunction with your custom bidding agent. Beeswax will pass the bid modifier product to your bidding agent, which you can optionally incorporate into your model. The final modifier product is passed through in the field:
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