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Attribution Types Explained:
| Event “Attribution” Value | Line Items that are Eligible | Rationale/Example |
| All Line Items for this Advertiser are eligible for this Event | All line items beneath the advertiser are eligible, including Line Items that have explicit associations to other events. | You may want generic events (e.g. home page visitors) to have all Line Items be eligible for a conversion. Only one line item, though, will ever get credit for a given conversion event. |
| Only selected Campaigns and Line Items for this Advertiser are eligible for this Event | Only those line items explicitly associated are eligible. | For specific strategies (Line Items), you may not want other line items to pollute the conversion numbers and allow you to use specific conversion points to help optimize individual Line Items. |