Overview

Bid Models

Bid Models enable building a more complex and custom bidding strategy. These models are built offline as a data table, and then uploaded to Beeswax. The data table must define specific targeting combinations and expressions, and their associated bids or bid modifiers. Once applied to campaigns, they are used to make bidding decisions in real time. Bid models are a flexible way to create more complex bidding strategies than bid modifiers, without the use of a custom bidding agent. An example use case for building a bid model can be based on data from Beeswax logs (wins, conversions, etc). The model could use a combination of bid request fields and determine an associated bid or bid multiplier.

Delivery Models

Delivery models create the ability to finely control the distribution of programmatic ads separately from the prices that will be bid for those ads. This unique capability dynamically shifts the budget according to a set of instructions defined during the creation of the model while ensuring full delivery. With Beeswax's flexible suite of "Bring-Your-Own-Algorithm" tools, delivery models unlock a whole new dimension of optimization, performance, and efficiency.

See how to create both Bid Models and Delivery Models.

Accessing Models

To access the Models page,

navigate to Trafficking > Models at the top of the screen in Beeswax.

Models List View

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List View Fields