Use * syntax for faster search
Page History
| Section | |||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
Overview
The following table describes the OneStrata entities (and linked external entities) that can be verified by Integral Ad Science (IAS).
Provider | OneStrata Entity to External Entity Linking |
|---|---|
IAS (Integral Ad Science) | OneStrata Ad Placement → CM360 placement with IAS tag OneStrata Ad Placement → Innovid placement IAS tag |
| Anchor | ||||
|---|---|---|---|---|
|
Most of OneStrata's integrations with external integration providers are "direct", meaning that some entity in OneStrata is linked to some entity in the external provider:
OneStrata Entity
Provider Type
Linkable External Entity
Campaign
Ad Server
CM360 campaign
Innovid campaign
DSP
DV360 campaign
Ad Placement
Ad Server
CM360 placement
Innovid placement
Cost Line
DSP
Buyer Cloud campaign
DV360 insertion order
The Trade Desk camapign
Search
Google Ads campaign
Social
Meta campaign
| Info |
|---|
In order to add IAS verification to a OneStrata placement, you must traffic the placement through an ad server integrated with OneStrata, following the normal steps:
Given an existing Credential record for IAS, there are no other actions that you need to take in OneStrata to add IAS verification. However, you will need to make sure that an IAS tag is added to the placement in the ad server platform, otherwise IAS metrics cannot be pulled into |
OneStrata. |
To add IAS verification to an Ad Placement, do the following:
- Create a Credential record for IAS, if one does not already exist. This credential record allows OneStrata to retrieve reporting metrics from your IAS account.
- Link a OneStrata Ad Placement to an external ad server placement through one of OneStrata's Ad Server provider integrations:
- In the external ad server platform, wrap the ad server placement with an IAS tag. If your ad server account is linked to your IAS account, this tag wrapping may be added automatically.
Wrapping the ad server placement with an IAS tag creates a link between the ad server and IAS, which is then used to pull IAS metrics into OneStrata via the link between OneStrata and the ad server.
- .
| Anchor | ||||
|---|---|---|---|---|
|
| Info |
|---|
Ad verification metrics are only available for Ad Placements that have an impression rate type and that are trafficked through an ad server integrated with OneStrata. The available Ad Server providers are:
|
To view the IAS verification metrics for an Ad Placement, do the following:
- Open the OneStrata campaign that contains the Ad Placement.
- Go to the campaign's Actualization tab.
- In the Standard Actualization or Margin Actualization grid:
- Find the Actualization grid line that represents the linked Ad Placement, using the (Cost Line) ID or External ID values.
Delivery data is broken out by billing period month, with each month corresponding to a Billing Period line. - If necessary, scroll horizontally until the Verified Cost column is reached. For ease of comparison between ad server delivered units and IAS verified units, the Variance column is also available:
Column Name Description Verified Units The number of verified units delivered, as retrieved from IAS.
This value is equivalent to the IAS Viewable Impressions metric.
Variance The difference between the delivered units as reported by IAS and the delivered units as reported by the Ad Server provider.
This value is calculated according to the following formula:
Variance = 3rd Party Units - Verified Units
3rd Party Units The number of units delivered, as retrieved from the Ad Server provider.
- Find the Actualization grid line that represents the linked Ad Placement, using the (Cost Line) ID or External ID values.
| Anchor | ||||
|---|---|---|---|---|
|
To use the value of the Verified Units column for actualization, follow the steps in Actualize a Media Cost Line, making sure to select Verified as the actual source in Step 7.