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About the Release

Release Date: March 10, 2026

Other Information

• Buyer Cloud Release Calendar
• If you have any questions, please reach out to your account representative.

AUCTION_ADGROUP_ID Macro Added to Creative Macros

What is it? A new macro, AUCTION_ADGROUP_ID is now available to include in creatives. This macro is a unique identifier used to deduplicate impression data that combines the AUCTION_ID, ACCOUNT_ID, CAMPAIGN_ID, and LINE_ITEM_ID values.

Where is it? All macros, including AUCTION_ADGROUP_ID, can be included in a creative through the UI or APIs:

• In the UI, when creating or editing a creative, add the macro in the edit or create creative page, in the Click URL field, under the General tab > Ad Content.
• If adding macros with APIs, include the macro in a creative or a creative template.

Learn More For the complete list of supported Buyer Cloud macros, see the Macros API documentation.

Join Identity-Enriched Logs and Customer Datasets for Retargeting

What is it? Identity-enriched logs can now be combined with your own data in a Snowflake Data Clean room to create retargeting segments to use in Buyer Cloud.

Where is it? A query template in Snowflake will join customer data with identity-enriched logs uploaded by FreeWheel. Matched IDs are then automatically uploaded to Buyer Cloud within a designated segment, which is available for targeting or exclusion in line item targeting.

Do I need to do anything? This feature is is in open beta, and is available for all customers who are subscribed to identity-enriched logs via the Snowflake Data Clean Room.to customers with custom Buyer Cloud setups. If you are interested, please reach out to your account representative. 

Learn More For information on how to run Snowflake queries, see Identity-Enriched Logs.

Static Pause Ads Available for FreeWheel Inventory

What is it? Buyer Cloud support for Pause Ads static pause ads on FreeWheel Streaming Hub inventory is in open beta. Pause ads are non-intrusive ad placements that appear when viewers pause streaming content, offering high-attention moments without disrupting the viewing experience.

Buyer Cloud customers can now buy Pause Ads from Streaming Hub sellers using deals.

Where is it? FreeWheel Pause Ads pause ads inventory is available through by configuring a deal with a Streaming Hub publisher and , then targeting the deal on your line item in Buyer Cloud. 

Do I need to do anything? This feature is in open beta, and is available to customers with custom Buyer Cloud setups. If you are interested, please reach out to your account representative to configure your pause ads buying setup. 

Learn More For a full explanation of how to purchase on purchasing pause ads, see the Pause Ads see Pause Ads Buyer's Guide.