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Buyer Cloud allows the creation of lists for criteria on bid modifiers and delivery modifiers according to various targeting modules and keys. Bid modifier terms use targeting keys to adjust the bid price while delivery modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Modifiers for more information.
Adding Modifier Terms
- From the modifier creation screen, click Add Bid or Delivery Modifier Terms.
- A list of various selectable targeting fields will be available to include.
- Once the modifier term for targeting has been selected, a value should be applied to that term. For example, if a delivery modifier term of "Language" was selected, a specific language value such as "Italian" must be applied. See more about modifier targeting on Create a Line Item.
Now that the modifier term has been added, there are fields to complete alongside the term to assign priority. These fields will be different depending on which modifier was selected. Please see them bottom of this section for both term fields.
- Once the desired terms have been selected, and the correct values have been applied, click Save Bid or Delivery Modifier.
Bid Modifier tab
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| Column Name | Description |
|---|---|
| Log ID | An associated Log ID to the specific activity. |
| Category | The location of the change within the Campaign settings. |
| Field | Which field in the Campaign settings that was altered. |
| Added | Any settings added. |
| Removed | Any settings removed |
| Action | The specific action that was taken during the change. Options include: Update, Create, Delete. Select the Action heading to filter activity log entries by action type. |
| Date & Time | Date & Time of the activity. Select the Date & Time heading to filter activity log entries by date. |
| User & ID | The User & ID of the user who made the change. |
| Review & Restore | Restore a previous version of this activity to be applied to the Campaign. |
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