Overview

What is the unified Strata Home Page?

We're streamlining the Strata Agency experience!

For agencies that use multiple Strata Agency applications, the new Strata Home Page makes it easier to switch between applications:

• Unified landing page: Instead of logging into each application through its own URL, access all of your Strata Agency applications in one place through the Strata Home Page.
• Consolidated login credentials: Instead of a separate set of credentials for each application, use a single set of login credentials for all of your Strata Agency applications.

When will I get the Strata Home Page?

The Strata Home Page will be rolled out starting in early October 2025. You'll receive an email when your agency is ready to be migrated.

How am I affected?

The migration to the Strata Home Page occurs at the user level, so your migration experience will depend on the Strata application(s) that you currently use.

Which applications are included in the Strata Home Page?

Through the Strata Home Page, you can access the following Strata Agency applications:

• OneStrata Digital
• RFP
• View
• SBMS
• Eleven
• sTraffic
• Other Applications
  • Agency Qualitative
  • XSale
  • Xtrend
  • Cable Zone Management
  • Strata Link

What does the Strata Home Page look like?

The new Strata Home Page looks like the OneStrata home page, with additional links to Strata Agency applications.

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What happens when I click on one of the buttons under "Traditional Applications"? 

The following table describes what happens when you click a button in the Traditional Applications section:

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Get-Started Get-Started

Get Started

What is the migration process like?

The unified Strata Home Page will be rolled out starting in early October 2025. You'll receive an email when your agency is ready to be migrated.

You'll also receive the following emails:

• One day before the migration: A reminder email about the upcoming migration.
• The day of the migration: A welcome email with login information.

How do I log in to the Strata Home Page for the first time?

You won't be able to access the Strata Home Page until your agency has been migrated and you receive a welcome email.

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you'll need to reset your password before you can log in to the unified home page:

Overview

What is the unified Strata Home Page?

We're streamlining the Strata Agency experience!

For agencies that use multiple Strata Agency applications, the new Strata Home Page makes it easier to switch between applications:

• Unified landing page: Instead of logging into each application through its own URL, access all of your Strata Agency applications in one place through the Strata Home Page.
• Consolidated login credentials: Instead of a separate set of credentials for each application, use a single set of login credentials for all of your Strata Agency applications.

When will I get the Strata Home Page?

The Strata Home Page will be rolled out starting in early October 2025. You'll receive an email when your agency is ready to be migrated.

How am I affected?

The migration to the Strata Home Page occurs at the user level, so your migration experience will depend on the Strata application(s) that you currently use.

1. Click the link in your welcome email to start the password reset process.
2. Create your new password.
3. Use your new login credentials to log in to the Strata Home Page at

1. https://us.strata.freewheel.com

Use your existing OneStrata URL to log in.

Your current OneStrata username and password will not change.

Use your existing OneStrata login credentials to log in.

1. or http://emea.strata.freewheel.com, depending on your region.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, your login credentials are managed by your SSO provider and you do not need to reset your password.

Once you receive your welcome email:

1. Click the link in your welcome email to go to https://us.strata.freewheel.com

Additionally, your URLs for other Strata applications may change. For more information, see Access.

You will need to reset your password.

For more information, see Get Started.

1. or http://emea.strata.freewheel.com, depending on your region.
2. Enter the username provided in your welcome email and click Next. You will be redirected to your SSO provider.
3. Enter your SSO login credentials. You will be redirected to the Strata Home Page.

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Direct-URLs Direct-URLs

What are the new URLs?

Once your agency has been migrated, use one of the following URLs to access Strata Agency applications:

AppStream

I use the AppStream desktop client. What do I do for the migration?

Which applications are included in the Strata Home Page?

Through the Strata Home Page, you can access the following Strata Agency applications:

• OneStrata Digital
• RFP
• View
• SBMS
• Eleven
• sTraffic
• Other Applications
  • Agency Qualitative
  • XSale
  • Xtrend
  • Cable Zone Management
  • Strata Link

What does the Strata Home Page look like?

The new Strata Home Page looks like the OneStrata home page, with additional links to Strata Agency applications.

Image Removed

What happens when I click on one of the buttons under "Traditional Applications"? 

The following table describes what happens when you click a button in the Traditional Applications section:

If no AppStream session is currently open, opens an AppStream session and window for View in a new browser tab. 

If an AppStream session is already open, opens a new AppStream window for View in the current AppStream session.

If no AppStream session is currently open, opens an AppStream session and window for SBMS in a new browser tab. 

If an AppStream session is already open, opens a new AppStream window for SBMS in the current AppStream session.

If no AppStream session is currently open, opens an AppStream session and displays the available applications. Under Choose your application to get started, select the desired application.

If an AppStream session is already open, re-opens the current AppStream session. To select a different application, click Catalog in the top navigation menu,

What is the migration process like?

The unified Strata Home Page will be rolled out starting in early October 2025. You'll receive an email when your agency is ready to be migrated.

You'll also receive the following emails:

• One day before the migration: A reminder email about the upcoming migration.
• The day of the migration: A welcome email with login information.

How do I log in to the Strata Home Page for the first time?

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you'll need to reset your password and change your application portal URL before you can log in to the unified home pageuse the AppStream desktop client:

1. Click the link in your welcome email to start the password reset process.
2. Create your new password.
3. Open the AppStream desktop client.
4. Enter the following application portal URL: https://buyUse your new login credentials to log in to the Strata Home Page at https://us.strata.freewheel.com or http://emea.strata.freewheel.com, depending on your region.
5. Click Connect and log in with your new login credentials.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, your login credentials are managed by your SSO provider and you do not need to reset your password.

Once you receive your welcome email:

However, you'll need to change your application portal URL before you can use the AppStream desktop client:

1. Open the AppStream desktop client.
2. Enter the following application portal URL: Click the link in your welcome email to go to https://usbuy.strata.freewheel.com or http://emea.strata.freewheel.com, depending on your region.
3. Enter the username provided in your welcome email and click Next Connect. You will be redirected to your SSO provider.Enter your SSO login credentials. You will be redirected to the Strata Home Page.

Once your agency has been migrated, use one of the following URLs to access Strata Agency applications:

2. Enter your SSO login credentials.

Why can't I access Eleven, sTraffic, or RFP through the AppStream desktop client anymore?

Access to Eleven, sTraffic, and RFP has been moved to the unified home page or through the URLs listed in What are the new URLs?.

I'm opening SBMS in AppStream, do I need to enter my username and password again?

Depending on your SBMS setup, logging in to AppStream and opening SBMS will do one of the following:

• You are automatically logged into SBMS.
• You have additional security requirements and must log in to SBMS separately.

If you have additional security requirements, continue by doing the following:

1. For User Name, enter your SBMS username.
2. For Password, if you have an SBMS password, enter that password. If you don't have an SBMS password, leave this field blank.
3. Optional but highly recommended: Select Remember Me to avoid seeing this login window again.
4. Click OK.

I'm opening View in AppStream, do I need to enter my username and password again?

After migrating to the unified home page, when you open View for the first time, you will see a login window.

Continue by doing the following:

1. For User Name, select your username.
2. For Password, leave this field empty and do not enter your password. Entering a value in this field will cause a login error.
3. Optional but highly recommended: Select Remember Me to avoid seeing this login window again.
4. Click OK. 

How do I switch between SBMS and View in AppStream?

If you're currently in SBMS and want to open View (or vice versa), do the following:

1. In AppStream's top navigation menu, click Catalog.
2. In the Catalog dropdown, select the desired application.

The selected application will open in a new window in the current AppStream session. To switch between windows, click Windows in the AppStream navigation menu and select the desired window.

You can also open a new window in your current AppStream session by selecting SBMS or View in the unified home page.

Account Management

Do I still need to change my password every 90 days

Strata Home Page

(all Strata Agency applications)

Depending on your region:

• US: https://us.strata.freewheel.com
• EMEA: http://emea.strata.freewheel.com

AppStream desktop client (Amazon AppStream 2.0)

Eleven

https://11orders.com

Retired. Use the new URL instead.

https://orders.strata.freewheel.com

RFP

https://2wayrfp.gotostrata.com/RFP

Retired. Use the new URL instead.

sTraffic

https://straffic.gotostrata.com/straffic/

Retired. Use the new URL instead.

OneStrata Digital

Depending on your region:

• US: https://us.strata.freewheel.com
• EMEA: http://emea.strata.freewheel.com

No change. If you currently use this URL, continue using this URL.

AppStream

?

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you'll need to No. Once you've reset your password and change your application portal URL before you can use the AppStream desktop client:

1. Click the link in your welcome email to start the password reset process.
2. Create your new password.
3. Open the AppStream desktop client.
4. Enter the following application portal URL: https://buy.strata.freewheel.com.
5. Click Connect and log in with your new login credentials.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, your login credentials are managed by your SSO provider and you do not need to reset your password. However, you'll need to change your application portal URL before you can use the AppStream desktop client:

used your new credentials to log in to the unified Strata Home Page, you will no longer have scheduled password expirations.

For agencies that use their own SSO authentication

No. Agencies that use their own SSO (single sign-on) authentication provider do not have scheduled OneStrata password expirations. However, you may need to change your SSO login credentials according to your SSO provider's schedule.

How do I change or reset my password?

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you can change or reset your password directly.

If you remember your current password and would like to change it, do the following:

1. Log in to the Strata Home Page. 
2. In the top navigation bar, click the profile icon to open Account Management.
3. Select Reset Password.
4. Follow the on-screen instructions to change your password.

If you don't remember your current password and need to reset it, do the following:

1. Go to https://us
2. Open the AppStream desktop client.
3. Enter the following application portal URL: https://buy.strata.freewheel.com.
4. Enter the your username provided in your welcome email and click Connect. You will be redirected to your SSO provider.
5. Enter your SSO login credentials.

Why can't I access Eleven, sTraffic, or RFP through the AppStream desktop client anymore?

Access to Eleven, sTraffic, and RFP has been moved to the unified home page or through the URLs listed in What are the new URLs?.

I'm opening SBMS in AppStream, do I need to enter my username and password again?

Depending on your SBMS setup, logging in to AppStream and opening SBMS will do one of the following:

• You are automatically logged into SBMS.
• You have additional security requirements and must log in to SBMS separately.

If you have additional security requirements, continue by doing the following:

1. and click Next.
2. Under the Log In button, click Forgot your password?
3. Follow the on-screen instructions to reset your password.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, you can only change or reset your password through your SSO provider.

Keep in mind that this would change your password for all of your applications that use this SSO provider, not just for the Strata Home Page.

How do I change my username? 

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you can change your username by following the instructions in Change a User's Username.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, you must change your username in two places:

• With your SSO provider. Keep in mind that this would change your username for all of your applications that use this SSO provider, not just for the Strata Home Page.
• In OneStrata, following the instructions in Change a User's Username.

You must change your username in both systems (the SSO provider and OneStrata), otherwise you will not be able to log in to the Strata Home Page.

Troubleshooting

Why can't I open a certain application?

The Strata Home Page displays all Strata Agency applications that your agency has enabled. However, if your account does not have access to a certain application, that application widget will be grayed out and you cannot open it.

Contact your agency administrator for help adjusting your account's user role.

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Submit-Support-Ticket Submit-Support-Ticket

How do I submit a support ticket?

To submit a support ticket, do the following:

1. Log in to the unified home page.
2. In the top navigation bar, click the information icon () to open the Support Center.
3. In the Support Center, click Support Request to open Zendesk.
4. Enter your username to log in to Zendesk.
5. In Zendesk, create and submit your support ticket.

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Timeout-Periods Timeout-Periods

Why did I get automatically logged out?

If you were automatically logged out of a Strata application, this means that your session timed out after a certain period of inactivity. The system automatically logged you out for security and privacy.

The following table describes the timeout periods:

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Reauthentication Reauthentication

Why did I have to log in again?

If you launched a traditional Strata application from the Strata Home Page, worked in that application, and then returned to the Strata Home Page to open another application, you may have had to re-authenticate and log in again,

The following table describes the scenarios in which you have to re-authenticate:

Note: You can still be automatically logged out of an application for inactivity. For more information, see Why did I get automatically logged out? 

Training Resources

I'm opening View in AppStream, do I need to enter my username and password again?

After migrating to the unified home page, when you open View for the first time, you will see a login window.

Continue by doing the following:

1. For User Name, select your username.
2. For Password, leave this field empty and do not enter your password. Entering a value in this field will cause a login error.
3. Optional but highly recommended: Select Remember Me to avoid seeing this login window again.
4. Click OK. 

How do I switch between SBMS and View in AppStream?

If you're currently in SBMS and want to open View (or vice versa), do the following:

1. In AppStream's top navigation menu, click Catalog.
2. In the Catalog dropdown, select the desired application.

The selected application will open in a new window in the current AppStream session. To switch between windows, click Windows in the AppStream navigation menu and select the desired window.

You can also open a new window in your current AppStream session by selecting SBMS or View in the unified home page.

Account Management

Do I still need to change my password every 90 days?

For agencies that use Strata's login authentication

No. Once you've reset your password and used your new credentials to log in to the unified Strata Home Page, you will no longer have scheduled password expirations.

For agencies that use their own SSO authentication

No. Agencies that use their own SSO (single sign-on) authentication provider do not have scheduled OneStrata password expirations. However, you may need to change your SSO login credentials according to your SSO provider's schedule.

How do I change or reset my password?

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you can change or reset your password directly.

If you remember your current password and would like to change it, do the following:

1. Log in to the Strata Home Page. 
2. In the top navigation bar, click the profile icon to open Account Management.
3. Select Reset Password.
4. Follow the on-screen instructions to change your password.

If you don't remember your current password and need to reset it, do the following:

1. Go to https://us.strata.freewheel.com.
2. Enter your username and click Next.
3. Under the Log In button, click Forgot your password?
4. Follow the on-screen instructions to reset your password.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, you can only change or reset your password through your SSO provider.

Keep in mind that this would change your password for all of your applications that use this SSO provider, not just for the Strata Home Page.

How do I change my username? 

For agencies that use Strata's login authentication

If your agency uses Strata's authentication provider (this applies to most agencies), you can change your username by following the instructions in Change a User's Username.

For agencies that use their own SSO authentication

If your agency uses its own SSO (single sign-on) authentication provider, you must change your username in two places:

• With your SSO provider. Keep in mind that this would change your username for all of your applications that use this SSO provider, not just for the Strata Home Page.
• In OneStrata, following the instructions in Change a User's Username.

You must change your username in both systems (the SSO provider and OneStrata), otherwise you will not be able to log in to the Strata Home Page.

Troubleshooting

Why can't I open a certain application?

The Strata Home Page displays all Strata Agency applications that your agency has enabled. However, if your account does not have access to a certain application, that application widget will be grayed out and you cannot open it.

Contact your agency administrator for help adjusting your account's user role.

To submit a support ticket, do the following:

1. Log in to the unified home page.
2. In the top navigation bar, click the information icon () to open the Support Center.
3. In the Support Center, click Support Request to open Zendesk.
4. Enter your username to log in to Zendesk.
5. In Zendesk, create and submit your support ticket.

Why did I get automatically logged out?

If you were automatically logged out of a Strata application, this means that your session timed out after a certain period of inactivity. The system automatically logged you out for security and privacy.

The following table describes the timeout periods: