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February 10, 2026
Conversion Tags (FKA Events) 2.0 APIs Now Available
What is it? The 2.0 versions of the conversion tag and conversion-tag-assignments endpoints are now available for use. This release simplifies the API JSON structure, adds new PATCH methods for partial updates, allows for duplicating multiple copies of a conversion tag at once, and introduces a new tag type "URL for Creative Add-Ons".
How am I affected? Customers may now start using the 2.0 APIs for conversion tags and conversion-tag-assignments. The deprecation date for the 0.5 custom lists and list items APIs will be announced at a future date.
The new endpoints are listed below:
- /conversion-tags
- /conversion-tags/{id}
- /conversion-tags/{id}/tag
- /conversion-tags/bulk-tag
- /conversion-tags/{id}/duplicate
- /conversion-tag-assignments
- /conversion-tag-assignments/{id}
Resource(s): Conversion Tags
New Seats API Endpoint Now Available
What is it? A new endpoint for seats has been released coinciding with the new seat architecture rolling out today, February 10, 2026.
How am I affected? Customers may now start using the seat endpoint to retrieve the seats available to them.
The new endpoint is listed below:
- /{object_type}/{object_id}/seat
Resource(s): Seats
December 9, 2025
Lists and Custom List Items 2.0 APIs Now Available
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