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Overview Overview

Overview

Cost Lines on the DSP grid can be linked to one or more FreeWheel DSP Buyer Cloud (formerly known as BeeswaxFreeWheel DSP) campaigns, reducing the need to manually re-enter details across multiple platforms.

The linked FreeWheel DSP Buyer Cloud campaigns can be new campaigns or existing campaigns:

Linking a Cost Line to a FreeWheel DSPBuyer Cloud campaign creates a connection that allows delivery costs and metrics to flow from FreeWheel DSP Buyer Cloud to OneStrata, which can then be used for actualization.

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Link-Cost-Line-New Link-Cost-Line-New

Link a Cost Line to a New

Buyer Cloud Campaign

To create a new FreeWheel DSP Buyer Cloud campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This The Supplier of the Cost Line must have a Supplier entity that is be linked to FreeWheel DSPBuyer Cloud.
   
   
2. Go to the DSP dashboard for FreeWheel DSPBuyer Cloud.
   
   
3. If not logged in already, log in to FreeWheel DSP Buyer Cloud.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Create to open the Upload widget.
   
   
6. In the Upload widget:
   

   Section Name	Field Name	Step(s)
   Essential Settings	Create Campaign / Existing Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Essential Settings	Advertiser	Search for a FreeWheel DSP Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated FreeWheel DSP Buyer Cloud campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired FreeWheel DSP Buyer Cloud campaign name.
   Essential Settings	Start Date	Select a start date for the FreeWheel DSP Buyer Cloud campaign.
   Essential Settings	Optional End Date	Optional: Select an end date for the FreeWheel DSP Buyer Cloud campaign.
   Essential Settings	Currency	Select the currency of the FreeWheel DSP Buyer Cloud campaign budget.
   Essential Settings	Continents	Select the continent(s) in which the FreeWheel DSP Buyer Cloud campaign can be served.
   Essential Settings	Budget Type	Select the budget type of the FreeWheel DSP Buyer Cloud campaign: Spend Impressions Spend with vendor fees
   Essential Settings	Budget	Enter the maximum budget of the FreeWheel DSP Buyer Cloud campaign.
   Essential Settings	Optional Daily Budget	Optional: Enter the maximum daily budget of the FreeWheel DSP Buyer Cloud campaign.
   Essential Settings	Optional Notes	Optional: Enter any additional context about the FreeWheel DSP Buyer Cloud campaign.
   Frequency Cap	Optional ID Type	Optional: Add a frequency cap to the FreeWheel DSP Buyer Cloud campaign. A maximum of three frequency caps can be added to the campaign. Frequency cap types: Standard IP Address Person Address Household ID
   Frequency Cap	Only use if adding a frequency cap Use Fallback	For the frequency cap, select whether or not the frequency cap has a fallback.
   Frequency Cap	Only use if adding a frequency cap X ads every Y INTERVAL	For the frequency cap, select the count and interval of the frequency cap.
   SKAd Network	Enable SKAd Tracking	Select whether or not the FreeWheel DSP Buyer Cloud campaign has SKAd tracking enabled.

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the FreeWheel DSP Buyer Cloud platform.

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Link a Cost Line to an Existing

Buyer Cloud Campaign

To link a Cost Line to an existing FreeWheel DSP Buyer Cloud campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line.This The Supplier of the Cost Line must have a Supplier entity that is be linked to FreeWheel DSPBuyer Cloud.
   
   
2. Go to the DSP dashboard for FreeWheel DSPBuyer Cloud.
   
   
3. If not logged in already, log in to FreeWheel DSPBuyer Cloud.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Link to open the Upload widget.
   
   
6. In the Upload widget:
   

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a FreeWheel DSP Buyer Cloud advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a FreeWheel DSP Buyer Cloud campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected FreeWheel DSP Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Budget Type	The value of the Budget Type field is automatically populated from the selected FreeWheel DSP Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Budget	The value of the Budget field is automatically populated from the selected FreeWheel DSP Buyer Cloud campaign and cannot be changed within OneStrata.
   Read-only Daily Budget	The value of the Daily Budget field is automatically populated from the selected FreeWheel DSP Buyer Cloud campaign and cannot be changed within OneStrata.

   
   
   
7. Click Link.

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Unlink-Cost-Line Unlink-Cost-Line

Unlink a

Buyer Cloud Campaign From a Cost Line

To unlink a FreeWheel DSP Buyer Cloud campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

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Update a Linked

Buyer Cloud Campaign

To update a linked FreeWheel DSP Buyer Cloud campaign, follow the steps in Update an Entity Linked to a Cost Line.

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View-Linked-Entity View-Linked-Entity

View the Details of a Linked

Buyer Cloud Campaign

To view the details of a linked FreeWheel DSP Buyer Cloud campaign, follow the steps 1-3 in View the External Details of an Entity a Linked to a Cost Line.

The View Upload widget displays the following information:

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Whether or not the FreeWheel DSP campaign has enabled SKAd tracking.

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View-Delivery-Metrics View-Delivery-Metrics

View the Delivery Metrics of a Linked

Buyer Cloud Campaign

To view the delivery metrics of a linked FreeWheel DSP Buyer Cloud campaign, follow the steps in View the Delivery Metrics of an Entity a Linked to a Cost Line.