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Table of Contents

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Anchor
Overview
Overview
Overview

OneStrata's social integrations enable a simplified social advertising buying workflow:


Description
1

Build and commit a media schedule in OneStrata.

If the Supplier of a Cost Line is linked to a Social provider, when the Cost Line is committed, it becomes available in the Social grid.

2

On the Social dashboard, link a Cost Line to a new or existing Social provider entity.

3

Within the social advertising platform, customize the linked entity as desired.

4

In OneStrata, view delivery metrics from the linked entity.

Anchor
Providers
Providers
Social Providers

The following table lists the available Social providers and describes the mapping of OneStrata Cost Lines to linked Social provider entities:

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MultiExcerptNameProvider-Types
PageWithExcerptExternal Integrations

Social Dashboard

On the Social dashboard, users can manage their Social integration and link Cost Lines to campaigns within a connected Social provider.

A Cost Line can be linked to a new social campaign that is created within OneStrata or to an existing social campaign. Once linked, the identifier of the social campaign—as used by the Social provider—is displayed in OneStrata, enabling a more seamless workflow between the media planning and social advertising teams.

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Access-Social-Dashboard
Access-Social-Dashboard
Access the Social Dashboard

The Social dashboard is only available if a campaign contains at least one committed Cost Line that has a Supplier linked to a Social provider.

There are two ways to access the Social dashboard, depending on how many provider types have been assigned to the campaign overall:


Assigned Provider TypesAction
1

The only provider type is Social

Go to the campaign's External Integrations tab, which opens directly onto the Social dashboard.

2There is more than one provider type
  1. Go to the campaign's External Integrations tab, which opens External Integrations.
  2. In the Social widget, select the desired Social provider.

Anchor
Social-Dashboard-UI-Elements
Social-Dashboard-UI-Elements
Social Dashboard UI Elements

The Social dashboard contains the following elements:


ItemDescription
1Campaign header

Multiexcerpt include
MultiExcerptNameCampaign-Header
PageWithExcerptSchedule Tab (merged)

2

Provider Login section

Multiexcerpt include
MultiExcerptNameProvider-Management
PageWithExcerptAd Server Dashboard

3

Campaign Details section

View information about the linked search campaign, if any.

  • Advertiser Names: The name of the linked Social advertiser(s).
  • Advertiser IDs: The external identifier of the linked Social advertiser(s).
4

Campaign Duration section

View information about the duration of the OneStrata campaign, in terms of days elapsed and days remaining.

5

Anchor
Social-Grid
Social-Grid
Social grid

A list of committed Cost Lines that can be, or have been, linked to a social campaign.

For more information, see Social Grid Reference.

6

Anchor
Row-Action-icon
Row-Action-icon
Row action icon (three vertical dots)

For a Cost Line, select the row action icon to:

For a linked social campaign, select the row action to:

Anchor
Social-Grid-Reference
Social-Grid-Reference
Social Grid Reference

The Social grid displays, for a given campaign, the Cost Lines that can be linked or have been linked to an external social advertising campaign.

The table below describes the Social grid columns:

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Column NameDescription
Item Type

The type of the Social grid line:

  • Cost Line: Any type of media buy line (a Cost Package line, Media Package line, or Placement line) is a Cost Line.
  • Campaign: A campaign in the Social provider.
Status

The status of the Social grid line.

For Cost Lines:

  • Not Uploaded: The Cost Line is not linked to a social campaign.
  • Uploaded: The Cost Line is linked to a social campaign.

For social campaigns:

  • Linked: The social campaign is linked to a Cost Line.
Name

Name: The name of the Social grid line.

  • For Cost Lines, this value is populated from the corresponding Schedule grid line.
  • For social campaigns, this value is populated from the Social provider.

ID: For Cost Lines, the OneStrata identifier of the Cost Line. This value is populated from the corresponding Schedule grid line.

EID (External ID): For social campaigns, the identifier for the campaign used by the Social provider.

Start Date

For Cost Lines only, the start date of the Social grid line.

End Date

For Cost Lines only, the end date of the Social grid line.

Budget

The budget of the Social grid line.

Units

For Cost Lines only, the number of units being purchased for the Social grid line.

Last Upload

For social campaigns only, the date that the campaign was most recently uploaded (linked or updated).

Row Action icon

See Row Action icon above.




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