Overview

Contextual data partners are companies that help advertisers place ads in relevant digital environments.

They analyze the content of ad environments such as websites or apps to understand what each page or screen is about. For example, they might identify that a webpage is about sports, cooking, or technology. This information helps advertisers show ads in places that match specific products or services, without needing to know personal information about the users.

For instance, a sports equipment company might use this data to show ads on pages about athletics. Contextual data partners are important due to privacy concerns and regulations limiting the use of personal data for advertising. These partners offer a way for advertisers to reach interested audiences while respecting privacy.

Please see the articles in this user guide section for more information about audience partner integrations.

Contextual Partners