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August 11, 2025
Deprecation of Legacy Ads.txt Values
What is it? As announced on May 13th, the legacy ads.txt values will be deprecated on August 12th. All customers must use the new ads.txt values outlined below:
| Old Targeting Label | Old Targeting Value | New Targeting Label | New Targeting Value |
|---|---|---|---|
| No Domain | 0 | Unknown | 9 |
| No Ads.txt File | 1 | Unauthorized | 8 |
| Ads.txt File Not Scanned | 2 | Unauthorized | 8 |
| No Advertising Allowed | 3 | Unauthorized | 8 |
| Missing Publisher ID | 4 | Unknown | 9 |
| Not Authorized | 5 | Unauthorized | 8 |
| Authorized - Reseller | 6 | No Change | No Change |
| Authorized - Direct | 7 | No Change | No Change |
How am I affected? Starting on August 12th, any calls using the deprecated targeting values will receive an error until the call is updated with the new values. The impacted endpoints are listed below:
- /targeting-expressions
- /targeting-expressions/{id}
Resource(s): List of Targeting Modules and Keys
June 16, 2025
Change to Expected Values for 2.0 Creative Attributes
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