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| Field Name | Description |
|---|---|
| Start/End Date* | To schedule a campaign, set a Start Date and an optional End Date. If an End Date is not set, the campaign will continue running until it runs out of Budget or is made inactive. |
| Default Line Item Preset | Select a pre-created line item preset via drop down. |
| Default Targeting Preset | Select a pre-created targeting preset via drop down. |
| Currency* | Select the desired currency this campaign will operate at. |
| Continents* | The continents in which this campaign will be running. |
| Budget Type* | Budget types can be either “Spend” (dollar amount) or “Impressions” (number of impressions). Campaign budgets and line item budgets cannot be of different types. |
| Budget* | Overall budget of the campaign. The budget type applied to the campaign must be used for any associated line items as well. |
| Daily Budget | Daily budget cap of the campaign. Spend will not exceed this amount. |
| Alternative ID | Any number or string. Used to map this object to an object in the system. |
| Notes | Additional field for desired notes specific to campaign. |
Frequency Cap
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Up to three frequency caps are allowed at the campaign level. Additional frequency caps can also be set at the line item level. See Frequency Caps for more information. |
When trafficking a campaign, there is an option to set a frequency cap to restrict the number of times a particular ad will be shown to a particular user. Select an ID type and enter a frequency cap amount. The ID Type will display a drop-down with the following options: Standard, IP Address, Person ID, and Household ID. Read more on how to set up frequency caps here.
| Field Name | Description |
|---|---|
| ID Type | Choose the type of ID that the frequency cap will be applied to. Options include:
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Vendor Fees
Vendor Fees are a mechanism to optionally incorporate serving costs associated with third-party vendors into media spend and reporting for the advertising platform. This allows for a more comprehensive view of total campaign expenses within the system's analytics and financial tracking. Read more on how to set up vendor fees here.
| Field Name | Description |
|---|---|
| Vendor | Choose a vendor from the dropdown who will be acquiring these fees. |
| Vendor Fee Name | Free-form field to type an alternative name for the vendor. This will be auto-populated with the name of the vendor selected via drop-down. |
| Fee Type | Either CPM, or a percentage of the fee amount. |
| Fee Amount | Specify a numerical or percentage figure to represent the fee amount. |
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To associate an event, it must be set to allow only selected campaigns for attribution Associating an event will preclude other campaigns from receiving attribution through that event, unless their association is also manually added. Events with no specific association set will be eligible for all campaigns |
Events are used to track conversions, installs, or other key activities. If the advertiser selected in the campaign creation process has an associated event, the dropdown will allow that event to be selected. Read more on how to set up events here.
| Field Name | Description |
|---|---|
| Event | Drop-down selection list of events created for the account. Multiple associations may be applied. |
| Add Another Association | Click to associate another event to this campaign. |
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A revenue type and amount may be set on a campaign and be used to report on the revenue earned from running a given campaign. Then, the profit margin can be calculated by subtracting the total spend from the revenue. Read more about revenue here.
| Field Name | Description |
|---|---|
| Revenue Type | Select a type of revenue to report on for the campaign:
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| Revenue Amount | Manually input a dollar figure. |
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For more information about activating this feature, please reach out to your Account Representative. |
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address. See more about Ghost Bidding here.
Experiments
Experiments allow targeting different line items to sets of non-overlapping users for comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the experiments feature creates isolated subsets of users and ensures these users are only exposed to their assigned line items. See more here.
| Field Name | Description |
|---|---|
| Test Plan | Select a type of plan via dropdown. Typically a split or percentage hold out. |
| ID Type | Device ID type for experiment. |
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There is an option to "Choose Existing" when creating a modifier. This will present a dropdown of pre-created options created on the account level. To learn more, please see Bid Modifier. |
The DSP allows the creation of lists for criteria on bid modifiers and delivery modifiers according to various targeting modules and keys. Bid modifier terms use targeting keys to adjust the bid price while delivery modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Modifiers for more information.
Adding Modifier Terms
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| Field Name | Description |
|---|---|
| Name* | Type bid modifier's name. |
| Advertiser* | Select the advertiser on the account for this modifier to be applied to. This may be configured as an "Account-Level modifier." |
| Bid Model | Select a bid model via dropdown. Matching bid model’s values will be multiplied with bid modifier terms. |
| Max Bid* | Final bid prices will be capped at this value. |
| Min Bid | Final bid prices will be floored at this value. |
| Alternative ID | Custom alternative ID that may be used for separate reporting needs. |
| Notes | Relevant notes for this bid modifier. |
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Campaign Creation Features
Campaign Duplication
Once the campaign settings have been completed, there is an option to duplicate the selected campaign information for future campaigns. To duplicate, select the ellipses on the top right corner of the campaigns screen > then select Duplicate. Additionally, duplication can be done from the Campaign list view and clicking the ellipses to the right of the campaign name.
From this view, type the desired name for this duplication and choose the settings from this campaign to duplicate, along with a number of copies to make. Once the selections have been confirmed, users may "Duplicate and Continue" to get back to the campaign creation process. Alternatively, clicking "Duplicate and Close" will create the duplication and close out of the campaign creation screen.
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