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The expectation is the the upstream adserver will host the user match table in-between your cookie ID and the Freewheel Cooke ID.
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7. Schain/Sellers JSON/Ads.txt/app ads.txt
The populating of the Schain will be handled via the Prebid Server. Your Freewheel account representative will provide you with the required codes to enter in your ads.txt and ensure that your new publisher IDs are added into our sellers.JSON as an onboarding step. This schain object will be passed in the ext.schain object of the ORTB ad request - refer here to the ORTB-S Integration Guide section 5.10. If you are a Freewheel client and need more information on the ads.txt setup please refer to here.
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For the most optimal monetization, clients should pass at a minimum Programmer, Brand, Channel and Genre. If these aren't passed, Freewheel may not be able to effectively monetize the supply. |
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9. ORTB Type Ad Request Body
Please refer to section 5 of our OpenRTB Supply Integration Guide for the current list of supported ORTB fields. Note that there will often be new fields added to this section.
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