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May 19, 2025

New Validation for Campaign Endpoints

What is it? A new validation will now require inputting an advertiser ID when creating new campaigns. This was already labeled as required in documentation, but was not enforced through a validation.

How am I affected? On May 20th, 2025, a new validation will require inputting an advertiser ID when using the POST method for the below campaigns endpoints:

  • /campaigns
  • /campaigns/bulk

Resource(s): Campaigns

May 12, 2025

Release Update to Ads.txt Targeting Key

What is it? The release of the API targeting key changes to support app-ads.txt, originally announced on February 10th, 2025, will go live on May 13th, 2025. This change will result in the deprecation of some of the targeting values for this key, which will occur on August 12th, 2025. The updates to the targeting values are listed below:

Old Targeting LabelOld Targeting ValueNew Targeting LabelNew Targeting Value
No Domain0Unknown9
No Ads.txt File1Unauthorized8
Ads.txt File Not Scanned2Unauthorized8
No Advertising Allowed3Unauthorized8
Missing Publisher ID4Unknown9
Not Authorized5Unauthorized8
Authorized - Reseller6No ChangeNo Change
Authorized - Direct7No ChangeNo Change

How am I affected? On May 13th, 2025, the migration to the new targeting values can begin. Any existing calls using the deprecated targeting values after this date will be translated to the new targeting values to ease the transition while adjustments are made to the API calls. This translation will continue until the deprecation date of August 12th, 2025. The impacted endpoints are listed below:

...

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