Indicates whether the seller of the ad space is Authorized - Direct, Authorized - Reseller, Unauthorized, or Unknown.
Auction Type
Type of auction mechanic used - 1st price, 2nd price and custom values per exchange's business rules.
Broadcast Month
Broadcast months start on a Monday and end on the last Sunday of the calendar month. The next broadcast month starts at midnight on the Monday that follows.
Campaign Alternative ID
Customer Campaign ID (Alternative ID field in Buzz)
Campaign ID
Selected Campaign ID
Campaign Name
Selected Campaign Name
Content Categories
Comma separate list ofIAB-defined content categories, associated with the inventory (as declared by the publisher)
Content Language
Language in which content associated to the impression is written (as declared by the publisher)
Creative Alternative ID
Customer Alternative Creative ID
Creative ID
Selected Creative ID
Creative Name
Selected Creative Name
Day
YYYY-MM-DD
Deal ID
Selected Deal ID
Flight ID
Selected Flight ID
Flight Name
Selected Flight Name
Interstitial
Does the ad tag responsible for the impression accepts interstitial creatives
Inventory Source
Example: ADAPTV, AERSERV, APPNEXUS, GOOGLE_ADX
Line Item Alternative ID
Customer Line Item ID
Line Item ID
Selected Line Item ID
Line Item Name
Selected Line Item Name
Month
Month name
Placement
Placement ID/name, as provided by the publisher. Prefixed with exchange handle
Placement Type
Placement type of the impression (banner, video, banner and video, native, unknown)
Publisher ID
Publisher ID on the exchange. Prefixed with the exchange handle for uniqueness.
Site ID
ID of the site that generated the impression, as provided by the publisher
Site Name
Name of the site that generated the impression, as provided by the publisher
Year
YYYY
Measures
Table Filter
hideControls
false
totalrow
,
hidelabels
false
sparkName
Sparkline
hidePane
Filtration panel
limitHeight
1
sort
Measure Name ⇧
disableSave
false
sparkline
false
separator
Comma (,)
isFirstTimeEnter
true
hideColumns
false
datepattern
dd M yy
customNoTableMsg
false
disabled
false
enabledInEditor
false
heightValue
1000
globalFilter
false
id
1743525958074_-1155348870
updateSelectOptions
false
worklog
365|5|8|y w d h m|y w d h m
isOR
AND
Measure Name
Description
Average Viewable Seconds
Viewable Seconds / Viewable Impressions
Clicks
Number of clicks counted
Conversion Orders
Number of items purchased during a Conversion (optionally passed to
FreeWheel
the DSP by customer)
Conversion Value
Conversion value in USD $0.00 (optionally passed to
FreeWheel
the DSP by customer)
Conversions
Number of conversions attributed on User_ID
CPM
Cost per 1000 impressions - in USD
CTR
Click Through Rate - number of clicks over number of impressions
Impressions
Number of impressions counted
IP Conversion
Number of conversions attributed on IP Address
IP Conversion Orders
Number of items purchased during an IP Conversion (optionally passed to
FreeWheel
the DSP by customer)
IP Conversion Value
IP Conversion value in USD $0.00 (optionally passed to
FreeWheel
the DSP by customer)
Measurable Imp %
Measurable Impressions / Total Impressions counted by
Spend
In USD $0.00
vCPM
The CPM calculated against viewable impressions
Video Companion Clicks
Number of companion clicks
Video Companion CTR
Companion click-through rate
Video Companion Views
Number of companion views
Video Complete Percent
Percentage of video completed by user
Video Completes
Number of videos that played to 100% completion
Video Midpoints
Number of videos that played to at least 50% completion
Video Plays
Number of video plays
Video Q1s
Number of videos that played to at least 25% completion
Video Q3s
Number of videos that played to at least 75% completion
Video Skips
Number of video skips performed
Viewability %
Viewable Impressions / Total Impressions counted by
FreeWheel
the DSP
Viewability/Measurability %
Viewable Impressions / Measurable Impressions
Viewable Impressions
The number of impressions where at least 50% of an ad was in-view for more than a second