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Overview |
There is a
direct FreeWheel DSP has a direct integration with IAS and DoubleVerify for viewability reporting of desktop web, mobile web, and mobile in app display ads. In order to set up any of these vendors on a line item, navigate to the "Creative Add-On" field in the "Pixels and Scripts" section of the "Edit Creative" screen and select "IAS Banner Tag", or “DoubleVerify Banner Tag”. Current prices for the add-ons are always listed in the Buzz user interface.
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| Vendor | Integral Ad Science (IAS) | DoubleVerify (DV) |
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| Reporting Behavior | IAS delivers their data to FreeWheel the DSP each day near mid-day Eastern time. This data feed contains data for the previous day. Customers should expect to IAS viewability data within query tool reports approximately 28 hours post impression. | DoubleVerify aggregates and delivers files on an hourly basis. Data contained in these files is typically delivered 4-6 hours after the measurement has taken place. |
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- Viewable Impressions - The number of impressions where at least 50% of an ad was in-view for more than a second
- Measurable Impressions - The number of impressions where viewability was measurable
- vCPM - The CPM calculated against viewable impressions
- Viewability % - Viewable Impressions / Total Impressions counted by FreeWheel the DSP
- Measurable % - Measurable Impressions / Total Impressions counted by FreeWheel the DSP
- Viewability/Measurability % - Viewable Impressions / Measurable Impressions
- Viewable Seconds - Total number of seconds that were viewable
- Average Viewable Seconds - Viewable Seconds / Viewable Impression
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