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- AdChoices Control: The tool is entirely controlled by the advertiser and is not included by the advertising exchange.
- FreeWheel DSP Support: The AdChoices script is supported by FreeWheel DSP as the platform
- as a creative add-on.
- Opting Out: When a user opts out through the AdChoices icon, their cookie/device ID is excluded from FreeWheel DSP's audience pool. This means FreeWheel DSP the platform will no longer be able to target that user for future advertising.
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