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Overview Overview

Overview

Cost Lines on the DSP grid can be linked to one or more FreeWheel DSP (formerly known as Beeswax) campaigns, reducing the need to manually re-enter details across multiple platforms.

The linked Beeswax FreeWheel DSP campaigns can be new campaigns or existing campaigns:

Linking a Cost Line to a BeeswaxFreeWheel DSP campaign creates a connection that allows delivery costs and metrics to flow from Beeswax FreeWheel DSP to OneStrata, which can then be used for actualization.

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Link-Cost-Line-New Link-Cost-Line-New

Link a Cost Line to a New

FreeWheel DSP Campaign

To create a new Beeswax FreeWheel DSP campaign and link a Cost Line to the newly created campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to BeeswaxFreeWheel DSP.
   
   
2. Go to the DSP dashboard for BeeswaxFreeWheel DSP.
   
   
3. If not logged in already, log in to BeeswaxFreeWheel DSP.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Create to open the Upload widget.
   
   
6. In the Upload widget:
   
   Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax has 

   Section Name	Field Name	Step(s)
   Essential Settings	Create Campaign / Existing Campaign	Check that the Create Campaign option is selected. If not, select Create Campaign.
   Essential Settings	Advertiser	Search for a
   FreeWheel DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Essential Settings	Name	Choose one of the following options: Keep the automatically generated
   FreeWheel DSP campaign name. By default, the campaign name is the same as the OneStrata Cost Line name. Enter the desired
   FreeWheel DSP campaign name.
   Essential Settings	Start Date	Select a start date for the
   FreeWheel DSP campaign.
   Essential Settings	Optional End Date	Optional: Select an end date for the
   FreeWheel DSP campaign.
   Essential Settings	Currency	Select the currency of the
   FreeWheel DSP campaign budget.
   Essential Settings	Continents	Select the continent(s) in which the
   FreeWheel DSP campaign can be served.
   Essential Settings	Budget Type	Select the budget type of the
   FreeWheel DSP campaign: Spend Impressions Spend with vendor fees
   Essential Settings	Budget	Enter the maximum budget of the
   FreeWheel DSP campaign.
   Essential Settings	Optional Daily Budget	Optional: Enter the maximum daily budget of the
   FreeWheel DSP campaign.
   Essential Settings	Optional Notes	Optional: Enter any additional context about the
   FreeWheel DSP campaign.
   Frequency Cap	Optional ID Type	Optional: Add a frequency cap to the
   FreeWheel DSP campaign. A maximum of three frequency caps can be added to the campaign. Frequency cap types: Standard IP Address Person Address Household ID
   Frequency Cap	Only use if adding a frequency cap Use Fallback	For the frequency cap, select whether or not the frequency cap has a fallback.
   Frequency Cap	Only use if adding a frequency cap X ads every Y INTERVAL	For the frequency cap, select the count and interval of the frequency cap.
   SKAd Network	Enable SKAd Tracking	Select whether or not the
   FreeWheel DSP campaign
   has SKAd tracking enabled.

   
   
   
7. Click Create & Link. Programmatic media buyers or traffickers can add more granular details to the newly created campaign within the Beeswax FreeWheel DSP platform.Essential Settings

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Link-Cost-Line-Existing Link-Cost-Line-Existing

Link a Cost Line to an Existing

FreeWheel DSP Campaign

To link a Cost Line to an existing Beeswax FreeWheel DSP campaign, do the following:

1. Open the OneStrata campaign that contains the desired Cost Line. This Cost Line must have a Supplier entity that is linked to BeeswaxFreeWheel DSP.
   
   
2. Go to the DSP dashboard for BeeswaxFreeWheel DSP.
   
   
3. If not logged in already, log in to BeeswaxFreeWheel DSP.
   
   
4. In the DSP grid, for the desired Cost Line, select the row action icon (three vertical dots).
   
   
5. Select Link to open the Upload widget.
   
   
6. In the Upload widget:
   
   Beeswax Beeswax Beeswax Beeswax Beeswax Beeswax

   Field Name	Step(s)
   Create Campaign / Existing Campaign	Check that the Existing Campaign option is selected. If not, select Existing Campaign.
   Advertiser	Search for a
   FreeWheel DSP advertiser by entering at least three letters of the advertiser name. Then, select the desired advertiser.
   Campaign	Search for a
   FreeWheel DSP campaign by entering at least three letters of the campaign name. Then, select the desired campaign.
   Read-only Date Range	The value of the Date Range field is automatically populated from the selected
   FreeWheel DSP campaign and cannot be changed within OneStrata.
   Read-only Budget Type	The value of the Budget Type field is automatically populated from the selected
   FreeWheel DSP campaign and cannot be changed within OneStrata.
   Read-only Budget	The value of the Budget field is automatically populated from the selected
   FreeWheel DSP campaign and cannot be changed within OneStrata.
   Read-only Daily Budget	The value of the Daily Budget field is automatically populated from the selected
   FreeWheel DSP campaign and cannot be changed within OneStrata.

   
   
   
7. Click Link.

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Unlink-Cost-Line Unlink-Cost-Line

Unlink a

FreeWheel DSP Campaign From a Cost Line

To unlink a Beeswax FreeWheel DSP campaign from a Cost Line, follow the steps in Unlink an Entity From a Cost Line.

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Update-Linked-Entity Update-Linked-Entity

Update a Linked

FreeWheel DSP Campaign

To update a linked Beeswax FreeWheel DSP campaign, follow the steps in Update an Entity Linked to a Cost Line.

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View-Linked-Entity View-Linked-Entity

View the Details of a Linked

FreeWheel DSP Campaign

To view the details of a linked Beeswax FreeWheel DSP campaign, follow steps 1-3 in View the Details of an Entity Linked to a Cost Line.

The View Upload widget displays the following information:

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View-Delivery-Metrics View-Delivery-Metrics

View the Delivery Metrics of a Linked

FreeWheel DSP Campaign

To view the delivery metrics of a linked Beeswax FreeWheel DSP campaign, follow the steps in View the Delivery Metrics of an Entity Linked to a Cost Line.