Use * syntax for faster search

Versions Compared

Old Version 2

changes.mady.by.user Hub Admin

Saved on

compared with

New Version Current

changes.mady.by.user Hub Admin

Saved on

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.
Column
width50%


Panel
borderColor#c8c8c8
borderWidth1
borderStylesolid

Table of Contents

Table of Contents
maxLevel2
indent20px
stylenone


Overview

The Audience Report provides insights into audience demographics and their performance relative to campaign goals. To arrive at person-level metrics, the Audience Report distributes impressions equally across all members of a household. For instance, in a four-person household, the report assigns 0.25 impressions per person. As a result, impression counts are rounded to two decimal places.

Note

This report is available for US audiences only.

Info

This report excludes demographic data associated with fewer than five impressions. Therefore, some rows may display null demographic data along with a measure count. To mitigate this, it is recommended to select fewer dimensions.

Additionally, due to the complexity of processing data from external sources, this report may have slower processing times compared to others.

Dimensions

Table Filter
hideControlsfalse
totalrow,
hidelabelsfalse
sparkNameSparkline
hidePaneFiltration panel
sortDimension Name ⇧
disableSavefalse
separatorComma (,)
sparklinefalse
isFirstTimeEntertrue
hideColumnsfalse
datepatterndd M yy
customNoTableMsgfalse
disabledfalse
enabledInEditorfalse
globalFilterfalse
id1741365770616_1220068861
updateSelectOptionsfalse
worklog365|5|8|y w d h m|y w d h m
isORAND
Dimension NameDescription
Account IDThe ID of an individual account within the buzz instance.
Advertiser IDThe ID of an advertiser within the buzz instance.
Advertiser NameThe name for a selected advertiser within the buzz instance.
AgeExact age in the following ranges: 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
Campaign IDampaign Campaign ID.
Campaign NameAssociated campaign name.
DayThe date (YYYY-MM-DD) during which a particular bid was made.
EducationEducation level in the following ranges: Less than HS Diploma, HS Diploma, Bach Degree, Grad Degree.
Flight IDAssociated flight ID.
Flight NameAssociated flight name.
GenderGender (M or F).
Home OwnershipHome ownership data (either Homeowner or Renter).
Household IncomeTotal estimated income for a household in the following ranges: Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-149,999, $150,000+.
Line Item IDAssociated line item ID.
Line Item NameAssociated line item name.

Month

The calendar month of the XXXXXXX

Number of Children in HouseholdNumber of children in household (0, 1-2, 3+).
Occupation
Table Filter
hidelabelsfalse
sparkNameSparkline
hidePaneFiltration panel
limitHeight1
sparklinefalse
isFirstTimeEntertrue
cell-width250
hideColumnsfalse
customNoTableMsgfalse
disabledfalse
enabledInEditorfalse
globalFilterfalse
id1741367693084_533586721
order0
hideControlsfalse
inversefalse
sortOccupation data: ⇧
disableSavefalse
separatorComma (,)
labelsOccupation data:
userfilterOccupation data:
datepatterndd M yy
heightValue600
updateSelectOptionsfalse
worklog365|5|8|y w d h m|y w d h m
isORAND
Occupation data:
  • Accountants/CPA
  • Architects
  • Attorneys
  • Beauty
  • Clerical/Office
  • Clergy
  • Computer Professional
  • Counselors
  • Civil Servant
  • Doctors/Physicians/Surgeons
  • Electricians
  • Engineers
  • Executive/Administrator
  • Farming/Agriculture
  • Financial Services
  • Health Services
  • Insurance/Underwriters
  • Interior Designers
  • Landscape Architects
  • Middle Management
  • Military
  • Nurse
  • Occupational Therapy/Physical Therapy
  • Opticians/Optometrist
  • Pharmacist
  • Professional Driver
  • Professional/Technical
  • Psychologist
  • Real Estate
  • Retail Sales
  • Sales/Marketing
  • Self Employed
  • Skilled Trade/Machine/Laborer
  • Social Worker
  • Surveyors
  • Teacher/Educator
  • Veterinarian
  • Work From Home
  • Upper Management/Executive


YearYear range for the look-back of the report. 


Measures

Table Filter
hideControlsfalse
totalrow,
hidelabelsfalse
sparkNameSparkline
hidePaneFiltration panel
sortMeasure Name ⇧
disableSavefalse
separatorComma (,)
sparklinefalse
isFirstTimeEntertrue
hideColumnsfalse
datepatterndd M yy
customNoTableMsgfalse
disabledfalse
enabledInEditorfalse
globalFilterfalse
id1741365727094_2094174432
updateSelectOptionsfalse
worklog365|5|8|y w d h m|y w d h m
isORAND
Measure NameDescription
ClicksNumber of clicks observed.
ImpressionsNumber of impressions counted.

Match rate

Percentage of impressions matching to demographic data source.
Spend USDMedia spend + vendor fees in USD (when 'Spend with Vendor Fees' is selected as the 'Budget Type' on the line item. If 'Spend' is selected, this will equal 'Media Spend').


You are evaluating Refined.