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Overview

Under most circumstances for RTB In most Real-Time Bidding (RTB) transactions, publishers and exchanges prefer to retain control over the ability to skip a video ad. OpenRTB therefore assumes by default that a standard linear video ad can will be used as the response to a skippable request, and the ability to skip that the ad player will be provided by the supplier’s player automatically. automatically provide the option to skip (Source: OpenRTB 2.4 Spec).

If a bid request includes The presence of a “skippable” attribute in the bid request means , it indicates that the publisher will impose a skip button on the ad. The absence of If the “skippable” attribute is absent, it should be assumed to mean that it is unknown whether the publisher will impose offer a skip button.

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How it Works

Beeswax accordingly has the creative attribute “Skippable” for any video creative, either VAST Inline or VAST Wrapper. You can declare whether the The “Skippable” attribute for is available for both VAST Inline and VAST Wrapper video creatives. This allows advertisers to specify whether an ad is eligible to be skipped by selecting the “Skippable” option in the Creative Attributes section of the Edit Creative screen.

You Advertisers cannot force a skip as an option--i.e. you cannot choose to run on only skippable inventory. You can either choose to run on inventory that may allow ads to be skipped OR inventory that does not allow ads to be skipped. Essentially, by setting the flag to Skippable you're saying "I'm OK if the ad gets skipped on inventory that allows skipping"., meaning they cannot exclusively target skippable inventory. The available options are:

• Skippable inventory: Ads may be skipped, but it depends on whether the publisher supports this feature.
• Non-skippable inventory: Ads cannot be skipped.

By selecting the "Skippable" option, the advertiser indicates that they are comfortable with the ad being skipped on inventory where skipping is allowed.

FreeWheel DSP does not fully support use cases where advertisers provide their While Beeswax does not have full support for use cases where you provide your own skip functionality (e.g., using VPAID to render implement a custom skip button), we do but does not prohibit it. You However, advertisers may encounter experience unexpected behavior if when using VPAID creatives with its own custom skip buttonbuttons.

When setting a creative to as "Skippable, you may also choose " there is also an option to set a  skip offset to dictate . This determines how far into the video a video one viewer must watch before they can the skip option becomes available.