Page History

...

Segment Extension can be applied at the Campaign or Line Item levels, and can be used to extend the reach of targeted segments. For example, if a user’s cookie ID is in a segment being targeted, then Beeswax will FreeWheel DSP will enable the Line Item to identify and target bid requests coming from any of the devices that FreeWheel ID Network or LiveRamp has linked to the cookie ID in question.

...

If you’re interested in using Segment Extension with BeeswaxExtension, please reach out to Beeswax Support to enable Segment Extension for your Buzz key. You can be enabled for FreeWheel ID Network, LiveRamp, or both. Please also let Support know if you would like to be enabled for Segment Extension on Extension on 1st party segments or both 1st and 3rd party segments

Once it has been enabled:

1. To confirm a Beeswax FreeWheel DSP Segment is eligible for use with Segment Extension, ensure the “Extensible” toggle option is set to “Yes” in the Edit Segment screen:

...

• LiveRamp -- LiveRamp's graph is based on their Identity Link ID (IDL) and is deterministic, which requires multiple data points to say an ID is the same person or household. It is recommended for campaigns that require high accuracy.
  
  
• FreeWheel ID Network - Rapid privacy changes such as increased regulations and the depreciation of third-party cookies, device IDs, and IP addresses make it difficult for marketers to reach their target audiences, manage delivery, and measure outcomes. To overcome such challenges, FreeWheel’s Identity Network creates interoperability across various industry ID solutions, third-party IDs, and customer first-party identity assets to simplify workflows and enable privacy-safe, identity-enabled transactions. 

Beeswax FreeWheel DSP users utilizing FreeWheel’s Identity Network get a unified view of audiences across all supply pools and have the ability to scale addressable campaigns, accurately manage reach and frequency, and measure outcomes.

...

Q: Can I use Segment Extension in Advanced QPS Filtering?
A: Yes! If you are contracted for Advanced QPS Filtering, ensure your Beeswax Customer your Customer Success Manager enables your traffic to include Cross-Device extended traffic.

...

Q: Do customers need any additions to their Beeswax FreeWheel DSP contracts to access this feature?
A:  NoNo, all Beeswax customers can utilize this feature under their standard agreements. Contact your Beeswax Customer your Customer Success Manager to have this feature enabled.

...