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| Field Name | Description |
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| ID Type | Choose the type of ID that the frequency cap will be applied to. Options include:
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Vendor Fees
Vendor Fees in the Beeswax platform are a way mechanism to optionally include incorporate serving costs associated with third-party vendors into Beeswax media spend and reporting . Read for the advertising platform. This allows for a more comprehensive view of total campaign expenses within the system's analytics and financial tracking. Read more on how to set up vendor fees here.
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SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and later versions. SKAd tracking cannot be enabled if it is disabled on the advertiser chosen for the campaign. Read more about SkAd Networkhere to learn how to set it up correctly.
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For more information about activating this feature, please reach out to your Beeswax Account Representative. |
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address. See more about Ghost Bidding here.
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There is an option to "Choose Existing" when creating a modifier. This will present a dropdown of pre-created options created on the account level. To learn more, please see Bid Modifier. |
Beeswax The DSP allows the creation of lists for criteria on bid modifiers and delivery modifiers according to various targeting modules and keys. Bid modifier terms use targeting keys to adjust the bid price while delivery modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Modifiers for more information.
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