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When creating a campaign, a window appears that allows choosing both an Advertiser to assign the campaign to, and the desired Campaign Name. The campaign name cannot be longer than three characters.
Info Once the advertiser has been selected and the campaign has been given a name, there are alternate options to either Create & Close to finish later, or Create & Start Another to begin creating a new one.
- The next view will display General, Modifiers, and Summary tabs to complete in order to finish the campaign setup. Please view the following fields below:
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SKAdNetwork is an attribution framework designed for mobile app install attribution on iOS 14 and later versions. SKAd tracking cannot be enabled if it is disabled on the advertiser chosen for the campaign. Read more about SkAd Networkhere to learn how to set it up correctly.
Ghost Bidding
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Ghost Bidding is currently in Beta. For more information about activating this feature, please reach out to your Customer Success ManagerBeeswax Account Representative. |
Ghost Bidding is an implementation of a testing framework that allows clients to calculate the incremental impact of their media buys by creating a “ghost bid” that is not sent to the exchange. On the campaign level, there will be an option to choose a Ghost Bidding User ID Type to bucket users for ghost bidding. Two types are available: Standard or IP address. See more about Ghost Bidding here.
Experiments
Experiments allow targeting different line items to sets of non-overlapping users for comparison of results to test performance. Also known as “A/B Testing” or “Randomized Control Studies”, the experiments feature creates isolated subsets of users and ensures these users are only exposed to their assigned line items. See more here.
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| Test Plan | Select a type of plan via dropdown. Typically a split or percentage hold out. |
| ID Type | Device ID type for experiment. |
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There is an option to "Choose Existing" when creating a modifier. This will present a dropdown of pre-created options created on the account level. To learn more, please see Bid Modifiers. |
Beeswax allows the creation of lists for criteria on bid modifiers and delivery modifiers according to various targeting modules and keys. Bid modifier terms use targeting keys to adjust the bid price while delivery modifiers allocate delivery weight to specific inventory in real time based on the set rules. See Modifiers for more information.
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Campaign Creation Features
Campaign Duplication
Once the campaign settings have been completed, there is an option to duplicate the selected campaign information for future campaigns. To duplicate, select the ellipses on the top right corner of the campaigns screen > then select Duplicate. Additionally, duplication can be done from the Campaign list view and clicking the ellipses to the right of the campaign name.
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If selecting more than one copy to duplicate, only the "Duplicate & Close" option will be selectable. |
Quick stats
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Campaign Quick Stats will only appear once a campaign has been created. |
To the right of the Summary and General tabs when creating a campaign, quick stats are available to view that display relevant details of the campaign. These details include:
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Activity Log
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Activity Log will only appear once a campaign has been created. |
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