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Overview
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Metamarkets use a lookback window of 30 days. |
Metamarkets is a key inventory discovery tool that allows viewing what inventory is heading into the system that can be bid on. A free version of metamarkets is automatically enabled in the UI for auctions that uses a 0.5% sample of all bid requests (QPS) sent to a bidder instance. Other available metamarket tools are bid/win and reach reporting. These additional options come at an additional cost. Please speak to your Beeswax account representative for more information.
Deal IDs are available as a dimension in Metamarkets reporting. Due to the complexity involved in reporting inventory availability, it is possible to encounter Deal IDs that are neither assigned to your account nor open for your bidding. Targeting Deal IDs in Beeswax requires explicit permission from the publisher who owns the deal, the exchange offering the deal, or Beeswax, in the case of a publicly accessible PMP. For any uncertainties regarding specific Deal IDs, it is advisable to consult with a Beeswax account representative. Additionally, to set up email report exports, please contact the Beeswax account representative.
Accessing Metamarkets
Metamarkets can be accessed by hovering over the Analytics module button positioned in the top left corner of the Beeswax UI navigation.
Advanced Metamarkets
Metamarkets premium reporting includes dashboards for bids, wins, reach and frequency. All data in the dashboards can be broken out by campaign ID/name, line item ID/name, and creative ID/name. These dashboards are available for a monthly fee. If you would like access, please speak with your Beeswax account manager.
Bids & Wins
Bids & wins reporting includes the fields provided in the standard metamarkets dashboard view, with additional metrics for bid/win data:
- Bids: Count of bids submitted to exchanges
- Impressions: Count of wins
- Win rate: wins/bids
- eCPM: effective CPM
- Avg. Bid Price: Average bid price submitted to exchange
- Avg. Win Bid Price: Average bid price paid for an impression
Reach & Frequency
Reach & frequency dashboard metrics:
- Reach: Number of unique cookies or mobile device IDs reached
- Avg Frequency: Average number of times a unique user was reached (Impressions divided by Uniques)