Identity-Enriched Logs

What is it? Identity-enriched logs enhance Beeswax Bid and Win Logs with identifiers from the FreeWheel Identity Network. This upgradeintegrates universal IDs, hashed emails, or first-party IDs into existing Beeswax data improving the accuracy of measurement and attribution. The enrichment process occurs securely in the Beeswax data clean room on Snowflake, and the logs now include four new fields related to identity enrichment, found below:

• YOURCUSTOMID_PERSON
• YOURCUSTOMID_PERSON_IDS
• YOURCUSTOMID_HOUSEHOLD
• YOURCUSTOMID_HOUSEHOLD_IDS

How am I affected? Customers using this feature must be integrated to the Beeswax data clean room in Snowflake. Pease reach out to your Beeswax account representative for more information on how to activate this feature.

Resources(s): Identity-Enriched Logs