Before any auctions from exchanges are forwarded to an individual customer's Bidder-as-a-Service, Beeswax performs some basic hygiene on the requests. This document explains some reasons why a bid request would be dropped prior to customer filtering.

In order to ensure full compliance with this regulation, all bid requests flagged as COPPA are dropped by Beeswax.

Opt-Out

Users may choose opt-out from being served ads by Beeswax, by clicking a link on the Beeswax Privacy Policy page.

If the user ID on a particular bid request is flagged as “opted out”, the bid request will be dropped.

Limit Ad Tracking

“Limit Ad Tracking” (LMT) is a device-level opt-out setting, that allows users to limit the amount of information sent from their device to ad exchanges (including omitting their device ID).

Bid requests flagged as LMT are eligible to bid on if they originate from iOS or tvOS operating systems. We drop all other bid requests flagged as LMT from other operating systems.

Situations Where Bid Requests Are Not Dropped

Do Not Track

We do not honor the “Do Not Track” (DNT) setting. Requests marked as DNT are not dropped or altered in any way.