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Overview
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The Vendor object is created to define a fee that should be applied to a specific vendor when serving ads or bidding. The fee is set as a custom CPM or percentage and gets associated to another object, typically a line item or campaign. If applying a vendor fee at a campaign level, the fee will be taken from a portion of the campaign's total revenue, instead of an individual line item. When creating a line item or campaign, this fee can be selected and applied in the General screen under Vendor Fees. Vendors belong to an account and are not advertiser specific, while global vendors are created by the system administrator and are available to all accounts. |
Accessing Vendors
To access the Vendors page, navigate to Trafficking > Vendors at the top of the screen.
Vendors List View
List View Fields
| Column Name | Description |
|---|---|
| Name & ID | Name & ID of created Vendor. |
| Alt ID | Any number or string used to map this object to an object in an outside system. |
| Fee Amount | The fee amount that will be associated with this vendor when being used; represented as currency. |
| Fee Type | Fee type is represented by:
Click here to see more about fee types. |
| Currency | Type of currency this fee is represented as. The currency options are configurable in Account Settings. |
| Vendor Buzz Key | Unique buzz key for the vendor created. |
| Status | Active or inactive. |
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Create a New Vendor
- Navigate to Trafficking > Vendors > New Vendor. Additionally, vendors may be created by clicking the
button, then clicking Vendor at the top right of the UI. A screen will appear with the following fields to complete:
*RequiredField Name Description Vendor Name* Choose a desired name for this vendor fee. Fee Type* Select a fee type:
Info Currency type and Fee Amount are required fields when selecting either CPM or Percent.
- None
- CPM
- Percent
Alternative ID Alternative ID used for reporting in a third-party system. Add Notes Add any desired notes for this vendor. Status Active or Inactive. Section - Click Save on the lower right corner of the screen.
Apply a Vendor Fee
Once a vendor has been created and there is an associated fee, the vendor fee may be applied to a line item or campaign.
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- To apply this fee, open a campaign or line item to edit.
- Navigate to the General tab > Vendor Fees.
- Complete the following fields found below:
Multiexcerpt include MultiExcerptName vendor PageWithExcerpt Create a Line Item - Click Save.
Vendor Fees in Reporting
In order to view Vendor Fees in reporting:
- Select Vendor Report from Analytics module at the top of the screen.
- Select Spend and Vendor Fees as metrics.
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Spend will be media spend plus vendor fees if selecting Spend with Vendor Fees as the Budget Type. Further details on the fields/metrics included in the Vendor Report can be found here. |
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Withholding Fees with Different Budget Types
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If looking to apply a default account-level percentage fee in the form of a bid reduction to either all or some accounts within the network, please contact your Beeswax representative. |
Below are the optional methods of using fees with different types of budget on a line item or campaign. Since fees may be applied with different budget types, behavior for these fees varies. Review this table for an understanding of how certain fee types interact with budget types.
| Fee Type with Budget | Description of Behavior | ||
|---|---|---|---|
| CPM Custom Vendor Fee with a budget type of Spend with Vendor Fees | For every impression, Beeswax withholds the additional Vendor Fee CPM from the budget spent. For example, if a line item has a $0.10 vendor fee and spends $1 on media, Beeswax will automatically withhold an additional $0.10 from the budget. As a result, $1.10 will be withheld from the total budget. This will not impact the CPM bid; it will only impact the amount of budget that goes towards media spend. | ||
| CPM Custom Vendor Fee with a budget type of Spend | For every impression, Beeswax applies the additional Vendor Fee CPM on top of the total budget. For example, if a line item has a $0.10 Vendor Fee and spends $1 on media, Beeswax will automatically record an additional $0.10 on top of the budget. As a result, only $1 will be withheld from the budget. This will not impact the CPM bid or the amount of budget that goes toward media spend; it is only for reporting purposes. | ||
| Percent Custom Vendor Fee with a budget type of Spend with Vendor Fees | For every impression, Beeswax will apply an additional percent of that CPM to the budget spent. For example, if a line item has a 10% Vendor Fee and spends $1 on media, Beeswax will automatically withhold an additional $0.10 from the budget. As a result, $1.10 will be withheld from the total budget. This will not impact the CPM bid; it will only impact the amount of budget that goes toward media spend.
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| Percent Custom Vendor Fee with a budget type of Spend | For every impression, Beeswax will apply an additional percent of that CPM on top of the total budget. For example, if a line item has a 10% Vendor Fee and spend $1 on media, Beeswax will automatically record an additional $0.10 on top of the budget. As a result, Beeswax will only withhold $1 from the budget. This will not impact the CPM bid or the budget; it will be applied on top of the budget for reporting purposes. |