Overview

Modifier Use Cases

Using Bid Modifiers on Beeswax Default (Hexbid) Bidding Strategies

Bid Modifiers can be used with the following line item bidding strategies:

• Flat CPM

• CPC Goal

• VCR Goal

Using Bid Modifiers with a Custom Bidding Agent

Bid Modifiers are able to be used in conjunction with a custom bidding agent. Beeswax will pass the bid modifier product to the bidding agent, which may be optionally incorporate into a model. The final modifier product is passed through in the following field:

optional float bid_modifier_multipliers_product = 6 [default = 1.0];

The bid modifier will otherwise not be applied to the bid with which the bidding agent responds.

Accessing Modifiers

To access the Modifiers page

, navigate to Trafficking > Modifiers at the top of the screen in Beeswax.  Additionally, Modifiers may be created by clicking the Image Addedbutton, then clicking Bid or Delivery Modifier at the top right of the UI.

Modifiers List View

Image Added

List View Fields

Create a Bid or Delivery Modifier

Bid Modifier

1. To create a bid modifier, navigate to Trafficking > Modifiers > New Modifier > Bid Modifier. Additionally, bid modifiers may be created by clicking the Image Addedbutton, then clicking Bid Modifier at the top right of the UI.
   
   

2. A creation screen will appear with the following fields to complete:
   *Required

   Field Name	Description
   Name*	Type a name for the bid modifier.
   Advertiser*	Select either an advertiser to associate the modifier to, or set as an account level modifier to apply to all line items and campaigns.
   Bid Model	If using a bid model, select via dropdown. Matching bid model’s values will be multiplied with bid modifier terms.
   Alternative ID	Custom alternative ID that may be used for separate reporting needs.
   Notes	Any desired notes about the modifier.
   Add Bid Modifier Terms	Click this field to select the desired targeting fields that will apply to this modifier. Clicking the star to the left of the field name in this screen will save it as a favorite.

   
   

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3. Click Save Bid Modifier.

Delivery Modifier

1. To create a delivery modifier, navigate to Trafficking > Modifiers > New Modifier > Delivery Modifier. Additionally, delivery modifiers may be created by clicking the Image Addedbutton, then clicking Delivery Modifier at the top right of the UI.
   
   

2. A creation screen will appear with the following fields to complete:
   *Required
   

   Field Name	Description
   Name*	Type a name for the delivery modifier.
   Advertiser*	Select either an advertiser to associate the modifier to, or set as an account level modifier to apply to all line items and campaigns.
   Modifier Type	Either With Terms or With Model. If using terms, they will need to be selected manually. Models may be selected via dropdown.
   Delivery Model* (Displays if using Model).	A Delivery Model can be used in place of Modifier Terms. Select a model via dropdown.
   Fallback Weight* (Displays if using Model).	For every Delivery Modifier, a Fallback Weight value is required, which will be the weight that is associated with any auctions that matched targeting but do not necessarily match a row in the model or delivery modifier terms (similar to a Default Bid for Bid Models and Modifiers). It is recommended to set the default to 1 in order to fulfill the budget. The Fallback Weight Value can be set as "0" to ensure auctions outside of the model/modifier terms will not be bid on, but doing this may increase the likelihood of under-delivery.
   Notes	Any desired notes about the modifier.
   Alternative ID	Custom alternative ID that may be used for separate reporting needs.
   Add Delivery Modifier Terms	Click this field to select the desired targeting fields that will apply to this modifier. Clicking the star to the left of the field name in this screen will save it as a favorite. Info A delivery modifier with a model cannot have terms.

   
   

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3. Click Save Delivery Modifier.

Adding Modifier Terms

When manually selecting modifier terms instead of using a model, values must be entered to give the term a certain weight, or percentage of priority. 

Modifier Term Fields

Delivery Modifier Term Fields

*Required

Bid Modifier Term Fields

*Required