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Overview |
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Deals in programmatic ad-buying allow buyers and sellers to negotiate a price and terms for inventory that could either be directly purchased or available through auctions. |
How it Works
The Deal Report simplifies troubleshooting and deal diagnostics to determine whether deals managed through the Deals Page are receiving bids and actively transacting.
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- A deal can be eligible for multiple line items. Therefore, auctions can be duplicated across rows(a given Bid Request can contain multiple deals).
- For Bids/Impressions, only the targeted/matched deal gets reported.
- The Deal Report also shows deals with zero auctions.
- Based on the grouping in the report, auctions get de-duplicated.
- Auction data is based on an approximate 1% sample extrapolated to 100%.
Dimensions
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Lookback range is limited to 6 months. |
| Alternative ID: Customer Alternative Deal ID |
| Deal Format: Format of the deal (e.g. video) |
| Exchange Handle: Name of the Ad Exchange |
| Name: Name of the deal |
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