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Overview

Integrations with Ad Server providers enable a simplified ad trafficking workflow:

  1. Build and commit the media schedule in OneStrata. Committed schedule lines with a technology assignment become OneStrata Ad Placements.
  2. Upload OneStrata Ad Placements to an external ad server for trafficking, without re-entering details.

Ad Server Providers

There are three available Ad Server providers:

  • Amazon Ad Server (formerly Sizmek)
  • Campaign Manager 360 (CM360)
  • Flashtalking

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Service Types

Ad Server providers have two Service Types, ad serving and tracking:

Provider TypeService TypeDescription
Ad ServerAd serving

Ad Placements are uploaded to the ad server campaign with their actual Format and Format Dimension values.

Tracking

Ad Placements are uploaded to the ad server campaign as a 1x1 pixel tracker, regardless of the listed Format and Format Dimension values.


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Access the Ad Server Provider Dashboard

The Ad Server Provider dashboard is only available if at least one Ad Server provider has been assigned to the campaign. An Ad Server provider is assigned to a campaign when at least one committed schedule line has selected that provider as its technology assignment provider.

There are two ways to access the Ad Server Provider dashboard, depending on how many external integration Provider Types have been assigned to the campaign:

  1. The only Provider Type is Ad Server (one or more Ad Server providers have been assigned to the campaign, and no other Provider Types have been assigned to the campaign):

    • Navigate to the campaign's External Integrations tab. The External Integrations tab opens directly onto the Ad Server Provider dashboard.

  2. There is more than one Provider Type (one or more Ad Server providers and one or more other Provider Types have been assigned to the campaign):

    1. Navigate to the campaign's External Integrations tab. The External Integrations tab opens onto the External Integrations Overview dashboard.

    2. In the Ad Server widget (see External Integrations Overview Dashboard UI Elements, item 2), click on one of the Ad Server providers to open the Ad Server Provider dashboard.

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Ad Server Provider Dashboard UI Reference

The Ad Server Provider dashboard contains the following elements:


Item

Description

1Campaign header

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shared-block-keyCampaign-Header-Reference
pageAbout Media Campaigns

2

Connection Status

The status of the connection to the Ad Server provider:

  • Not Connected: The user is not logged in to the provider
  • Connected: The user is logged in to the provider
3

Provider list

A list of Ad Server providers assigned to the campaign.

An Ad Server provider is assigned to a campaign when it is assigned to at least committed Schedule line within that campaign, through the Schedule line's Technology Assignment value.

Click the Provider list to:

  • See all Ad Server providers assigned to the campaign
  • Select another Ad Server provider to view Ad Placements by
4

Filters icon

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pageAbout Schedules

Click to open the filter pane and filter through the list of Ad Placements.

5

Search bar

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pageAbout Schedules

Search for an Ad Placement by name (Ad Placement Name), ID (Ad Placement ID), or EID (External ID).

6

Log In / Log Out button

Log In button

Log Out button

If the user is not logged in to the Ad Server provider, this button is the Log In button.

If the user is logged in to the Ad Server provider, this button is the Log Out button.

7

Supplier Mapping button

If the user is logged in to the Ad Server provider, the Supplier Mapping button is active.

If the user is not logged in to the provider, the Supplier Mapping button is inactive.

8

Link Campaign / View Campaign button

Link Campaign button

View Campaign button

If the OneStrata is not linked to an ad server campaign, this button is the Link Campaign button.

  • If the user is logged in to the Ad Server provider, the Link Campaign button is active.
  • If the user is not logged in to the Ad Server provider, the Link Campaign button is inactive.


If the OneStrata campaign is linked to an ad server campaign, this button is the View Campaign button:

  • Click the View Campaign button to view details about the linked ad server campaign or to unlink the ad server campaign. Unlinking an ad server campaign is only possible if no Ad Placements have been uploaded to the ad server campaign
9

Save Changes button



If there are new, unsaved changes to the Traffic Grid, the Save Changes button is active.

  • Click the Save Changes button to save any changes made to the Traffic grid

If there are no new changes to the Traffic Grid, the Save Changes button is inactive.

10Traffic Grid

A list of Ad Placements, by Ad Server provider.

For more information, see Traffic Grid Reference.

11Cancel button

Select an Ad Placement and click the Cancel button to cancel the Ad Placement.

12Unlink button

Select an Ad Placement that has been uploaded to an ad server campaign and click the Unlink button to unlink the Ad Placement from the ad server campaign.

The Ad Placement status changes from Uploaded to Not Uploaded.

13Duplicate button

Select an Ad Placement and click the Duplicate button to duplicate the Ad Placement.

14Upload button

Select an Ad Placement and click the Upload button to upload the Ad Placement to an ad server campaign.


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Traffic Grid Reference

The Traffic grid displays a list of a campaign's Ad Placements, by Ad Server provider.

This section contains a non-exhaustive list of the default Traffic grid columns. Depending on how the OneStrata enterprise has been configured, the Traffic grid may contain fewer or more columns, in a different order.

There are four types of field input types:

  • Generated: A numeric value generated by OneStrata
  • Concatenated: A text value that is created by OneStrata, according to the configured concatenation rules
  • Pulled: A read-only value that is sourced from another OneStrata field. For the Traffic grid, any Pulled values are taken from equivalently named columns on the Schedule grid,
  • Selected: A value that is selected by the user
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Input TypeColumn NameDescription
N/ACheckboxClick to select one or more Ad Placements or Packages.
N/AItem Type

The type of the Traffic Grid item:

  • Package
  • Ad Placement

N/A

Status (Ad Placement Status)

The status of the Ad Placement:

  • Not Uploaded: The Ad Placement has not been uploaded to an ad server campaign.

  • Canceled (gray): The Ad Placement was canceled in OneStrata before being uploaded to an ad server campaign.

  • Uploaded: The Ad Placement is uploaded to an ad server campaign.

  • Edited: The Ad Placement is uploaded to an ad server campaign, but has since been edited. Re-upload the Ad Placement to update the ad server campaign.

  • Upload Failed: The Ad Placement failed to be uploaded to an ad server campaign. Hover over the status to see an error message.

  • Canceled (yellow): The Ad Placement was uploaded to an ad server campaign and then canceled in OneStrata. However, the Ad Placement has not been canceled in the ad server campaign yet.

    Re-upload the Ad Placement to cancel the Ad Placement in the ad server campaign.

  • Archived: The Ad Placement is canceled in OneStrata and in the ad server campaign.
GeneratedCost Line IDThe unique, OneStrata-generated identification number of the schedule Cost Line that generated the Ad Placement or Package.

Concatenated,

Generated

Name / ID (Ad Placement Name / Ad Placement ID)

Name (Ad Placement Name): The name of the Ad Placement, as created according to the configured concatenation rules.

ID(Ad Placement ID): The unique, OneStrata-generated identification number of the Ad Placement.

EID (Ad Placement External ID): The identification number used by the Ad Server provider for the Ad Placement. An Ad Placement does not have an EID value until it has been uploaded to a linked ad server campaign.

Pulled

Start Date

The start date of the Ad Placement.

Pulled

End Date

The end date of the Ad Placement.

Pulled

Rate Type

The Rate Type of the Ad Placement.

Pulled

Supplier

The Supplier of the Ad Placement.

Pulled

Format

The format of the Ad Placement.

Pulled

Format Dimension

The dimensions of the Ad Placement:

  • If Format is a display type like Square or Banner, the Format Dimension value is in pixel dimensions
  • If Format is a video type like Preroll or Midroll, the Format Dimension value is in seconds
PulledService Type

Whether the Ad Server provider will serve or track the Ad Placement (the Service Type of the Ad Placement).

The possible values are:

  • AdServing: The Ad Placement will be served
  • Tracking: The Ad Placement will be tracked

Selected

Placement Type


How the Ad Placement is placed.

Options include:

  • Display
  • In Banner
  • In-Stream Video
  • In-Stream Audio
  • Display (1x1)
  • In-Stream Video (1x1)
  • Tracking (1x1)

By default, the value of Placement Type is set to the value of Default External Placement Type, which is part of the Technology Assignments column on the Schedule grid.