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Overview
Integrations with Ad Server providers enable a simplified ad trafficking workflow:
- Build and commit the media schedule in OneStrata. Committed schedule lines with a technology assignment become OneStrata Ad Placements.
- Upload OneStrata Ad Placements to an external ad server for trafficking, without re-entering details.
Ad Server Providers
There are three available Ad Server providers:
- Amazon Ad Server (formerly Sizmek)
- Campaign Manager 360 (CM360)
- Flashtalking
Ad Server providers have two Service Types, ad serving and tracking:
Ad Placements are uploaded to the ad server campaign with their actual Format and Format Dimension values.
Ad Placements are uploaded to the ad server campaign as a 1x1 pixel tracker, regardless of the listed Format and Format Dimension values.
The Ad Server Provider dashboard is only available if at least one Ad Server provider has been assigned to the campaign. An Ad Server provider is assigned to a campaign when at least one committed schedule line has selected that provider as its technology assignment provider.
There are two ways to access the Ad Server Provider dashboard, depending on how many external integration Provider Types have been assigned to the campaign:
The only Provider Type is Ad Server (one or more Ad Server providers have been assigned to the campaign, and no other Provider Types have been assigned to the campaign):The External Integrations tab displays information about the external integration provider(s) assigned to a particular campaign.
Depending on the provider types assigned to the campaign, navigating to the External Integrations tab opens different dashboards:
| Provider Types Assigned to Campaign | Navigating to the External Integrations tab |
|---|---|
| None | Opens the empty version of the External Integrations Overview dashboard |
| Ad Server only | Opens the Ad Server dashboard |
| DSP only | Opens the DSP dashboard |
| Ad Server and DSP | Opens the External Integrations Overview dashboard |
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The External Integrations Overview dashboard provides a high-level summary of a campaign's external integrations:
- The providers that been assigned to the campaign and their connection status
- Metrics like campaign duration and the budget that has been allotted to a DSP provider
Access the External Integrations Overview Dashboard
To access the External Integrations Overview dashboard, do the following:
- Navigate to the External Integrations tab of the desired campaign.
The External Integrations Overview dashboard is only available is zero or more than one provider types have been assigned to the campaign.
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The External Integrations Overview dashboard contains
Navigate to the campaign's External Integrations tab. The External Integrations tab opens directly onto the Ad Server Provider dashboard.There is more than one Provider Type (one or more Ad Server providers and one or more other Provider Types have been assigned to the campaign):
Navigate to the campaign's External Integrations tab. The External Integrations tab opens onto the External Integrations Overview dashboard.
The Ad Server Provider dashboard contains the following elements:
| Item | Description | |||||||
|---|---|---|---|---|---|---|---|---|
| 1 | Campaign header |
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| 2 |
| Ad Server widget | The |
Ad Server |
- Not Connected: The user is not logged in to the provider
- Connected: The user is logged in to the provider
widget contains:
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An Ad Server provider is assigned to a campaign when it is assigned to at least committed Schedule line within that campaign, through the Schedule line's Technology Assignment value.
Click the Provider list to:
- See all Ad Server providers assigned to the campaign
- Select another Ad Server provider to view Ad Placements by
Filters icon
| Include A Shared Block | ||||
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Click to open the filter pane and filter through the list of Ad Placements.
Search bar
| Include A Shared Block | ||||
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Search for an Ad Placement by name (Ad Placement Name), ID (Ad Placement ID), or EID (External ID).
Log In / Log Out button
Log In button
Log Out button
If the user is not logged in to the Ad Server provider, this button is the Log In button.
- Click the Log In button to log in to the provider
If the user is logged in to the Ad Server provider, this button is the Log Out button.
- Click the Log Out button to log out from the provider
Supplier Mapping button
If the user is logged in to the Ad Server provider, the Supplier Mapping button is active.
- Click the Supplier Mapping button to map a OneStrata Supplier entity to an Ad Server provider supplier/site
If the user is not logged in to the provider, the Supplier Mapping button is inactive.
Link Campaign / View Campaign button
Link Campaign button
View Campaign button
If the OneStrata is not linked to an ad server campaign, this button is the Link Campaign button.
- If the user is logged in to the Ad Server provider, the Link Campaign button is active.
- Click the Link Campaign button to link the OneStrata campaign to an ad server campaign
- If the user is not logged in to the Ad Server provider, the Link Campaign button is inactive.
- Click the View Campaign button to view details about the linked ad server campaign or to unlink the ad server campaign. Unlinking an ad server campaign is only possible if no Ad Placements have been uploaded to the ad server campaign
Save Changes button
If there are new, unsaved changes to the Traffic Grid, the Save Changes button is active.
- Click the Save Changes button to save any changes made to the Traffic grid
If there are no new changes to the Traffic Grid, the Save Changes button is inactive.
A list of Ad Placements, by Ad Server provider.
For more information, see Traffic Grid Reference.
Select an Ad Placement and click the Cancel button to cancel the Ad Placement.
Select an Ad Placement that has been uploaded to an ad server campaign and click the Unlink button to unlink the Ad Placement from the ad server campaign.
The Ad Placement status changes from Uploaded to Not Uploaded.
Select an Ad Placement and click the Duplicate button to duplicate the Ad Placement.
Select an Ad Placement and click the Upload button to upload the Ad Placement to an ad server campaign.
The Traffic grid displays a list of a campaign's Ad Placements, by Ad Server provider.
This section contains a non-exhaustive list of the default Traffic grid columns. Depending on how the OneStrata enterprise has been configured, the Traffic grid may contain fewer or more columns, in a different order.
There are four types of field input types:
- Generated: A numeric value generated by OneStrata
- Concatenated: A text value that is created by OneStrata, according to the configured concatenation rules
- Pulled: A read-only value that is sourced from another OneStrata field. For the Traffic grid, any Pulled values are taken from equivalently named columns on the Schedule grid,
- Selected: A value that is selected by the user
| totalrow | ,, |
|---|---|
| hidelabels | false |
| sparkName | Sparkline |
| hidePane | Filtration panel |
| sparkline | false |
| isFirstTimeEnter | true |
| cell-width | 250 |
| hideColumns | false |
| customNoTableMsg | false |
| disabled | false |
| enabledInEditor | false |
| globalFilter | false |
| id | 1714770993048_-67167365 |
| order | 0 |
| hideControls | false |
| inverse | false |
| column | Input Type |
| disableSave | false |
| separator | Point (.) |
| labels | Input Type |
| ddOperator | OR |
| datepattern | dd M yy |
| updateSelectOptions | false |
| worklog | 365|5|8|y w d h m|y w d h m |
| isOR | AND |
The type of the Traffic Grid item:
- Package
- Ad Placement
| ||
| 3 | Demand-Side Platform (DSP) widget | The Demand-Side Platform (DSP) widget contains:
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Ad Server Dashboard
The Ad Server dashboard displays informations about a campaign's Ad Placements. Ad Placements can be directly uploaded to a third-party ad server provider for trafficking.
For more information, see About the Ad Server Dashboard.
DSP Dashboard
The DSP dashboard displays information about the Cost Lines, for a given campaign, that can be uploaded to a third-party DSP provider.
For more information, see About the DSP Dashboard
N/A
Status (Ad Placement Status)
The status of the Ad Placement:
Not Uploaded: The Ad Placement has not been uploaded to an ad server campaign.Canceled (gray): The Ad Placement was canceled in OneStrata before being uploaded to an ad server campaign.
Uploaded: The Ad Placement is uploaded to an ad server campaign.
Edited: The Ad Placement is uploaded to an ad server campaign, but has since been edited. Re-upload the Ad Placement to update the ad server campaign.
Upload Failed: The Ad Placement failed to be uploaded to an ad server campaign. Hover over the status to see an error message.
Canceled (yellow): The Ad Placement was uploaded to an ad server campaign and then canceled in OneStrata. However, the Ad Placement has not been canceled in the ad server campaign yet.
Re-upload the Ad Placement to cancel the Ad Placement in the ad server campaign.
Concatenated,
Generated
Name (Ad Placement Name): The name of the Ad Placement, as created according to the configured concatenation rules.
ID(Ad Placement ID): The unique, OneStrata-generated identification number of the Ad Placement.EID (Ad Placement External ID): The identification number used by the Ad Server provider for the Ad Placement. An Ad Placement does not have an EID value until it has been uploaded to a linked ad server campaign.
Pulled
Start Date
The start date of the Ad Placement.
Pulled
End Date
The end date of the Ad Placement.
Pulled
Rate Type
The Rate Type of the Ad Placement.
Pulled
Supplier
The Supplier of the Ad Placement.
Pulled
Format
The format of the Ad Placement.
Pulled
Format Dimension
The dimensions of the Ad Placement:
- If Format is a display type like Square or Banner, the Format Dimension value is in pixel dimensions
- If Format is a video type like Preroll or Midroll, the Format Dimension value is in seconds
Whether the Ad Server provider will serve or track the Ad Placement (the Service Type of the Ad Placement).
The possible values are:
- AdServing: The Ad Placement will be served
- Tracking: The Ad Placement will be tracked
Selected
Placement Type
How the Ad Placement is placed.
Options include:
- Display
- In Banner
- In-Stream Video
- In-Stream Audio
- Display (1x1)
- In-Stream Video (1x1)
- Tracking (1x1)
.