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You may wish to use Events to track conversions, installs, or other key activities. These will be counted as "Conversions" in our Query Tool reporting. More More information on Attribution as a concept can be found here.
Creation Steps
1) Click “+New” button > Events
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6) Follow the implementation steps below for the javascript tag. For postbacks, implementation info can be found here: http://help.beeswax.com/article/111-beeswax-postback-handlingPostback Handling for Conversions
You can read more about conversion events in general here: http://docs.beeswax.com/docs/conversion-events
Implementation of Javascript tag for placing in a web environment
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You can find more information about these parameters here: http://docs.beeswax.com/v0.5/docs/conversion-tags-1