Page History

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• Starting with Web (Cookies and/or device IDs for mobile web) → Extends to In-App Households AND CTV Households
• Starting with In-App (MAIDs) → Extends to Web Households AND CTV Households
• Starting with CTV (CTV IDs) → Extends to Web Households AND In-App Households 

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• Starting with Web (Cookies an/or device IDs for mobile web) → Extends to In-App Persons Persons
• Starting with In-App (MAIDs) → Extends to Web Persons 
• Starting with CTV (CTV IDs) → Will not extend to any additional Persons as CTV IDs are not mapped to Person IDs

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• LiveRamp -- LiveRamp's graph is based on their Identity Link ID (IDL) and is deterministic, which requires multiple data points to say an ID is the same person or household. It is recommended for campaigns that require high accuracy.
• TapAd -- TapAd's graph is probabilistic, which does not require as many data points to say an ID is the same person or household. It is recommended for campaigns that require high scale. For further details see here.

FAQ

Q: Can I use cross-device in Advanced QPS Filtering?
A: Yes! If you are contracted for Advanced QPS Filtering, ensure your Beeswax Customer Success Manager enables your traffic to include Cross-Device extended traffic.

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