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Configuring Segment Extension at the Campaign level

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1. On the Campaigns > Overview page, go to the Segment Extension section.
   
   
2. From the Select Extension Vendor dropdown menu, select Extend with FreeWheel ID Network. The value shows the CPM cost associated with the data product usage.
   • Users have the choice to extend with FreeWheel, Liveramp, and Tapad graphs. DSP clients do not have access to Tapad.
     
     
3. From the Segment Extension dropdown menu, select any one option:
   • Person - extends to all devices and IDs at the person/individual level.
   • Household - extends to all devices and IDs that belong to all the people in a household.
   • Person Extend Only - extends to all devices and IDs at the person/individual level without using the original IDs on the bid request.
   • Household Extend Only - extends to all devices and IDs at the household level without using the original IDs on the bid request.
     
     
4. Fill in the other required fields and sections and select Save to continue.

Configuring Frequency Capping at the Campaign level

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1. On the Campaigns > Overview page, go to the Frequency Cap section.
   
   
2. From the ID Type dropdown menu, select your desired ID type.
   
   
3. Person / Household Vendor dropdown appears when you select Person ID or Household ID type. Select FreeWheel ID Network from the dropdown menu.
   
   
4. Fill in the other required fields and sections and select Save to continue.

Configuring Segment Extension at the Line Items level

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1. On the Line Items > Targeting page, go to Segments sub-tab. 
   
   
2. Scroll down to Segment Extension section. Use the toggle to set the Segment Extension as YES.
   
   

3. From the Extension Vendor dropdown, select Extend with FreeWheel ID Network.

   Note

   Note:

   Beeswax users with access to FreeWheel ID Network will no longer see the option of “All Vendors”. This is because the FreeWheel ID Network includes Transunion, Liveramp, and Tapad graphs.

   
   

4. From the Segment Extension dropdown menu, select any one option:
   • Person - extends to all devices and IDs at the person/individual level.
   • Household - extends to all devices and IDs that belong to the people in a household.
   • Person Extend Only - extends to all devices and IDs at the person/individual level without using the original IDs on the bid request.
   • Household Extend Only - extends to all devices and IDs at the household level without using the original IDs on the bid request.
     
     
5. From the Segment Type dropdown menu, select any one option:
   • 1st Party Segments Only – extends only to 1st Party segments from the audience definition.
   • 3rd Party Segments Only – extends only to 3rd Party segments from the audience definition. 
   • All Segments – extends to all segments from the audience definition.
     
     
6. Fill in the other required fields and sections and select Save to continue.

Configuring Frequency Capping at the Line Items level

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1. On the Line Items > General page, go to the Frequency Cap section.
   
   
2. Fill in the Frequency Cap parameters first and then the ID Type field will get active. 
   
   
3. From the ID Type dropdown menu, select a Frequency Cap Type: Person ID or Household ID
   • Use the YES/NO toggle to set the Fallback setting. 
     
     
4. From the Person or Household Vendor dropdown, select FreeWheel ID Network graph option.
   
   
5. Fill in the other required fields and sections and select Save to continue.

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Clients can elect to use the FreeWheel ID Network in QPS Filtering, I.e. Targeting Templates under Segments. There is no charge for usage of the ID Network in this case.

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FAQs