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Ghost Bidding and Incrementality Report are in "Closed Beta " and not available to all Beeswax customersare available for clients upon request. |
Ghost Bidding offers a testing framework that enables Beeswax customers to calculate the incremental impact of their media buys without having to pay for control group impressions. In this testing framework, certain bids are not returned to the auction, these are labeled as “Ghost Bids” and Beeswax system predicts if those bids would win an auction. If the Beeswax system predicts that a Ghost Bid would win, it generates a "Ghost impression" and these impressions form the control group.
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