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- Select Create > Model. API instructions can be found here.
- Enter all the required (marked with asterisk) field values such as Model Name and Value Type; then select Save and Continue.
- In Model Versions, create the first Bid Model Version by entering the Manifest S3 Path (location of the pre-loaded manifest file) and Model Version Name.
- The model will automatically go into PENDING status. This status signifies the version is being validated and prepared to receive traffic. The Status will subsequently change to LIVE or FAILED.
- The final step is to associate the bid model with a line item. On the line item Overview page, select either Flat CPM , CPC Goal, or CPA Goal as or CPC Goal as the Bidding Strategy; the bid model will default to this when there’s no match on the bid model.
- Continue through Targeting and onto Optimization > Bid Modifier view. Select Create New or Choose Existing and set the Max Bid. This value will override the Bid Model and should be used as a control to prevent accidental bidding with an extremely high CPM.
- Fill in all the required fields (marked with an asterisk).
- Select Save Bid Modifier to continue setting up the line item.
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