Overview

The Data Partner Implementation Guides section provides comprehensive information on the various first and third-party data partners that integrate with Buyer Cloud.

This resource serves as an essential resource for users looking to leverage data partnerships within the Buyer Cloud ecosystem and covers two key types of partners:

• First-Party Data Partners
• Third-Party Data Partners.

The First-Party Data Partners section details how customers can onboard their own proprietary audience data using partners like LiveRamp, explaining the process of pushing first-party data segments directly into Buyer Cloud.

The Third-Party Data Partners section explores integrations with providers such as Alliant, Comscore, Data Axle, Peer39, Integral Ad Science, and DoubleVerify. For each of these third-party partners, the guide offers detailed information on the types of data and inventory they support, as well as specific implementation and setup instructions.